Brand Tone

Knowledgeable, Curated, Service-Oriented, Responsible

Brand Values

• •Quality
• •Selection/Variety
• •Customer Service/Convenience
• •Brazilian Pride
• •Responsibility

Best Practices

• •Emphasize the 'best curation' aspect by highlighting the selection process.
• •Showcase the variety of wines, both national and imported.
• •Reinforce the commitment to responsible sales by mentioning age restrictions.
• •Focus on customer convenience by promoting delivery services and event catering.
• •Maintain a knowledgeable tone when describing wines, suggesting expertise.

Social Perception

A trusted and knowledgeable curator of high-quality wines, committed to responsible sales and excellent customer service.

Copy Examples

• •Discover the best curation of national and imported wines at SP Vinho.
• •Enjoy differentiated pricing for your events with our exclusive wine selection.
• •We deliver the finest wines directly to your doorstep. Age restrictions apply.
• •Explore our wide range of red, white, rosé, and sparkling wines, carefully selected for your pleasure.
• •SP Vinho: Where quality meets convenience. Your trusted wine curator in São Paulo.