Brand Tone

Fun and Lively; Modern and Refreshing; Versatile and Creative; Approachable

Brand Values

• •Quality
• •Versatility
• •Experience-Oriented
• •Natural Ingredients

Best Practices

• •Always highlight the dual use of the products—great on their own, but also perfect as a mixer. This broadens the appeal and encourages creative consumption.
• •Incorporate active verbs and descriptive adjectives that convey a sense of fun and excitement. Words like "lively," "zesty," "fiery," and "refreshing" align with the brand's intended tone.
• •Frame the products as a key component of social and personal experiences, such as "date night," "happy hour," or "a refreshing break." Use hashtags like #SpurstMoments to encourage user-generated content.
• •Ensure that all visual content, from the website to social media, is high-quality, modern, and reflects the "lively" and "fun" branding described in the case study.
• •While the tone is fun, the copy should remain clear, concise, and easy to understand. Avoid jargon and focus on the tangible benefits of the products, such as "all-natural," "low-calorie," and "made with brown sugar."

Social Perception

Currently minimal and undefined due to a lack of significant online presence and brand name confusion. Potential negative first impression from unrelated negative reviews. No discernible customer community or public conversation.

Copy Examples

• •Stir up some excitement! Our Mint Lime Mojito is the perfect partner for your favorite rum or enjoyed on its own for a refreshing twist. #SpurstMoments #MojitoMagic #CocktailMixers
• •Your happy hour just got an upgrade. Discover a world of flavor with Spurst's all-natural beverage mixers. From zesty Grapefruit Lime to fiery Ginger Beer, we have a taste for every occasion.
• •Don't just make a drink, create an experience. Spurst's versatile and natural mixers are the secret ingredient to elevating your homemade cocktails. What will you create?
• •A burst of summer in every sip. Our Strawberry Lime soda is a deliciously refreshing, low-calorie treat made with all-natural ingredients. Perfect for picnics, parties, or a quiet moment to yourself.
• •Ready for a flavor adventure? Try our Ultimate SPURST Soda Tasting Experience and find your new favorite mixer. Get a curated selection of our most popular flavors delivered right to your door.