Brand Tone

Helpful, Confident, Trustworthy, Practical & No-Nonsense

Brand Values

• •Animal Welfare
• •Effectiveness & Results
• •Natural Solutions
• •Versatility & Convenience
• •Experience & Expertise
• •Made in the USA
• •Customer Satisfaction

Best Practices

• •Prioritize Animal Welfare: Always frame the product's benefits in terms of how it helps the animal – relieving pain, promoting healing, ensuring comfort. Use empathetic language.
• •Speak from Experience (The Farrier's Voice): Subtly weave in the brand's origin story and the expertise behind its formulation. This builds credibility and trust (e.g., "Born from a farrier's quest for a better solution...").
• •Highlight "Natural" and "Effective" Consistently: These are key differentiators. Ensure that copy frequently reinforces the use of natural ingredients and the product's proven efficacy.
• •Show, Don't Just Tell (Use Testimonials & Specifics): Incorporate snippets of customer success stories or list specific conditions the product addresses. This makes the claims more tangible and relatable.
• •Maintain a Helpful and Approachable Voice: Even when confident about the product, the tone should remain helpful and supportive, offering solutions rather than just selling a product. Be direct, clear, and avoid overly technical jargon.

Social Perception

Highly Regarded for Effectiveness, Trusted Solution, Versatile Problem Solver, Good Value Despite Price, Gentle & Safe

Copy Examples

• •Headline: Stop the Itch, Heal the Hurt. Naturally. Body: Spurr's Big Fix: The farrier-developed, all-natural antiseptic trusted by animal lovers to soothe skin, heal wounds, and conquer hoof issues. Gentle enough for daily use, powerful enough for the toughest jobs. See the difference it makes for your horse, dog, or livestock.
• •Headline: One Bottle. Countless Solutions. Happy Animals. Body: Tired of a tack box overflowing with one-trick ponies? Spurr's Big Fix is your versatile, all-in-one antiseptic for everything from rain rot to hot spots, thrush to tick removal. Made with nature's best, for the animals you love.
• •Headline: The 'Big Fix' for Your Four-Legged Friends. Body: Developed from 38 years of hands-on farrier experience, Spurr's Big Fix delivers real results you can see. Fast-acting relief for wounds, skin, and hooves. Because a healthy animal is a happy animal.
• •Headline: Don't Just Treat. Heal. With Spurr's Big Fix. Body: Go beyond masking symptoms. Spurr's Big Fix, with its blend of natural antiseptics, promotes true healing for cuts, fungal infections, and irritated skin. Trusted by horsemen, vets, and pet owners nationwide.
• •Headline: Peace of Mind in a Spray Bottle. Body: From unexpected scrapes to persistent skin woes, Spurr's Big Fix offers a safe, effective, and American-made solution. Keep your animals comfortable and healthy, the natural way. Backed by our money-back guarantee.