Brand Tone

Energetic, Fun, and Encouraging

Brand Values

• •Activity & Performance
• •Comfort & Versatility
• •Joy & Self-Expression
• •Quality & American Made
• •Community

Best Practices

• •Lead with Energy: Start captions, headlines, and descriptions with vibrant, action-oriented words. Use an upbeat and encouraging tone that reflects the 'spunky' nature of the brand.
• •Highlight the Dual Benefit: Always connect style with function. Pair 'vibrant prints' with 'UPF 50 protection,' or 'fun patterns' with 'quick-dry fabric.' This reinforces the brand's core promise of versatile athleisure.
• •Incorporate the Brand Story: Regularly mention that the apparel is 'Made in the USA,' 'Woman-Owned,' or born from the world of sports. This builds brand identity and justifies quality.
• •Use Community-Centric Language: Employ inclusive words like 'we,' 'our community,' and 'you.' Encourage user-generated content by asking customers to share photos of their 'adventures' in Spunkwear, strengthening the brand's grassroots feel.
• •Focus on the Feeling: Go beyond describing the product to describe the experience. Use phrases like 'infuse joy and spontaneity,' 'effortless fashion,' and 'look cute while staying comfy all day' to connect with the customer's lifestyle aspirations.

Social Perception

The public perceives Spunkwear as a reliable brand offering high-quality, stylish, and functional activewear. Customers consistently praise the lightweight, quick-dry, and comfortable fabric, making it a favorite for sports, travel, and daily activities. The unique and colorful prints are a major point of attraction, with many customers reporting they receive frequent compliments when wearing the clothes. The brand has a positive reputation for good customer service and fair pricing, contributing to a loyal customer base that grows through word-of-mouth recommendations.

Copy Examples

• •Unleash your spontaneity! 🎨 Our new collection is bursting with the vibrant prints and feel-good fabrics you love. Designed for every part of your active day—from the court to the coast. Tap to shop and add a splash of joy to your wardrobe! #Spunkwear #MadeInUSA #ActiveStyle
• •Busy women need clothes that can keep up. Our wrinkle-resistant, UPF 50 skorts and dresses are made for your non-stop life. Go from your morning workout to afternoon errands without missing a beat. Discover comfortable, versatile style that’s proudly made in the USA. #Spunkwear #Athleisure #ForActiveWomen
• •From the Lacrosse Field to Your Everyday Adventure. Spunkwear was born from a need for stylish, high-performance gear that celebrates an active life. Feel the comfort, embrace the print. #SpunkyStyle
• •Don't miss out on sunshine and savings! ☀️ For a limited time, get 20% off our customer-favorite travel dresses. Packed with UPF 50 protection and endless comfort, they're the only dress you'll need for your next getaway. #SpunkwearTravels
• •Ready for the course, court, or coffee run! Our Fairway Skort combines high-performance, breathable fabric with a fun, geometric print designed to infuse joy into your game. Featuring our signature quick-dry material and built-in shorts, you’ll stay comfortable and confident all day long.