Brand Tone

Playful, Quirky, and Approachable.

Brand Values

• •Originality
• •Fun & Self-Expression
• •Quality Curation
• •Community

Best Practices

• •Create a Brand Voice Chart: Develop a document that defines your brand's personality. List adjectives that describe your tone (e.g., Playful, Witty, Encouraging) and those that don't (e.g., Corporate, Vague, Aggressive). Include examples.
• •Focus on "You" and "Your": Write copy that speaks directly to the customer. This makes the brand feel more personal and customer-centric (e.g., "Find your new favorite outfit" instead of "We sell great outfits").
• •Use Storytelling: Share the story behind your products or the brand itself. Why "Spudz"? What inspired a particular collection? Stories create an emotional connection and make the brand more memorable.
• •Be Consistent Everywhere: The playful, quirky tone should be present in every piece of communication—from product descriptions and social media captions to email newsletters and even customer service responses.
• •Read Everything Aloud: Before publishing, read your copy aloud. Does it sound like a real person talking? Does it match the intended playful and approachable tone? If it sounds stiff or unnatural, rewrite it.

Social Perception

Non-existent.

Copy Examples

• •Tired of the same old crop? Spudz Boutique is here. Freshly picked fashion and accessories, dropping this November. Get ready to sprout your style.
• •Your new favorite spot for hand-picked apparel & quirky accessories. ✨ Serving fresh looks daily. Don't be a spectator, be a Spud.
• •This isn't your garden-variety tote. With its vibrant pattern and durable design, it’s the perfect partner for your daily adventures. It holds your laptop, your essentials, and maybe a few secrets. Go on, we won't tell.
• •Don't be a couch potato! Our new collection just landed.
• •Life’s too short for boring clothes. At Spudz Boutique, we find the unique, the quirky, and the must-have pieces so you don't have to. Dig into our new collection and unearth your new favorite outfit!