Brand Tone

Authentic & Traditional, Friendly & Approachable, Quality-Focused, Enjoyment-Oriented, Slightly Playful

Brand Values

• •Quality
• •Heritage/Tradition
• •Customer Satisfaction
• •Enjoyment & Sociability
• •Authenticity

Best Practices

• •Know Your Audience, Know Your Voice: Understand who you're talking to and consistently use the defined brand voice (Authentic, Friendly, Quality-Focused, Enjoyment-Oriented, Slightly Playful). Adapt slightly for different platforms (e.g., more playful on TikTok) but keep the core values present.
• •Emphasize Core Values: Weave in mentions of quality, tradition, enjoyment, and authenticity naturally within your copy. Let these values shine through the words you choose.
• •Use Relatable Language: Avoid overly corporate jargon. Opt for clear, straightforward, and engaging language that resonates with the everyday enjoyment of a good crisp. Think "mate" rather than "esteemed customer" where appropriate.
• •Show, Don't Just Tell: Instead of saying "our crisps are high quality," describe the "remarkable crunch" or the "deliciously fresh taste." Use sensory language to evoke the experience of eating Spudos.
• •Engage and Interact: Ask questions, respond to comments, and encourage user-generated content. This reinforces the friendly and approachable aspects of the brand tone and builds a community around the product.

Social Perception

Positive, "Pub Crisp", Reliable & Consistent, Good Value, Trustworthy

Copy Examples

• •Headline: Your Pub Favourite, Now Everywhere. Body: Remember that satisfying crunch and flavour you love at the local? Spudos brings that proper pub crisp experience right to your home. Grab a bag (or a box!) and rediscover a British classic. #Spudos #ProperCrisps
• •Headline: Crisp Perfection Since 1996. Body: For over two decades, we've been crafting deliciously fresh, remarkably crunchy potato crisps. It's not just a snack, it's a tradition. Taste the Spudos difference today! #SpudosStory #QualityCrisps
• •Headline: Weekend Plans? Make Them Crunchy. Body: Whether it's movie night, a get-together with mates, or just a well-deserved treat, make Spudos part of your moment. What's your go-to flavour? Let us know below! 👇 #SpudosTime #SnackAttack
• •Headline: Hear That? It's the Sound of Satisfaction. Body: That unmistakable Spudos crunch. That burst of classic flavour. It's what makes us the go-to crisp for those who know what a real crisp should taste like. Don't just snack, Spudos! #CrunchTime #RealCrisps
• •Headline: Fuel Your Fun with Spudos! Body: From pub gardens to picnics in the park, Spudos are the perfect companion for good times. Deliciously fresh and always satisfying. What adventures are your Spudos joining today? Share your snaps! #SpudosAdventures #BritishSnacks