Brand Tone

Sophisticated & Elegant, Traditional yet Modern, Confident & Authoritative, Customer-centric

Brand Values

• •Quality Craftsmanship
• •Personalization & Individuality
• •Ethical Practices & Sustainability
• •Customer Satisfaction
• •Heritage & Tradition (with a modern lens)
• •Elegance & Sophistication

Best Practices

• •Emphasize Storytelling Around Craftsmanship and Ethics: Consistently weave narratives about the 25 years of experience, the "made one at a time" philosophy, quality sourcing, and ethical commitments into product descriptions, social media posts, and website copy.
• •Highlight 'Made One at a Time' Philosophy: Showcase the unique, handcrafted nature of each garment.
• •Address 'Shopify' Concerns Proactively: Build trust by openly addressing security concerns (even if outdated) around the Shopify platform, emphasizing secure transactions on sprucity.com.
• •Maintain Consistent Visuals: Ensure all photos and videos on social media and the website align with the sophisticated and elegant brand aesthetic.
• •Provide templates and training on how to address inquiries and resolve issues in a manner consistent with the brand's values.

Social Perception

Emerging Luxury/Bespoke Provider with a cautious perception from general online users due to `myshopify` history.

Copy Examples

• •"Each Sprucity garment is a testament to our 25-year legacy, meticulously crafted one at a time."
• •"Experience the unparalleled quality of our bespoke tailoring, where tradition meets modern sophistication."
• •"We challenge the conventional idea of standard sizes and generic designs, advocating for a personal touch to enhance your style."
• •"More than just apparel, we offer a commitment to ethical practices, fair wages, and sustainable sourcing."
• •"Elevate your wardrobe with our premium Shalwar Kameez, a modern take on a timeless classic."