Brand Tone

friendly, passionate, approachable, enthusiastic, and community-oriented. It also conveys a sense of creativity, sustainability-consciousness, and knowledgeability

Brand Values

• •Sustainability
• •Support for Independent Businesses
• •Community
• •Passion for Plants & Design
• •Ethical Business Practices
• •Customer Happiness & Quality

Best Practices

• •Embrace Enthusiasm and Passion: Let your genuine love for plants, design, and independent brands shine through in every piece of copy. Use positive and inviting language.
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a friend who shares your interests. Avoid overly formal or corporate language. Use contractions and conversational phrasing where appropriate.
• •Highlight Sustainability and Ethics Naturally: Weave in your commitment to the planet and supporting other small businesses without being preachy. For example, mention "eco-friendly packaging" or "partnering with local artisans."
• •Be Informative and Helpful: Share plant care tips, explain the benefits of certain products, or give insights into the makers you stock. This builds trust and positions you as a knowledgeable resource.
• •Incorporate a Community Feel: Use inclusive language ("we," "us," "our planty pals"). Encourage interaction by asking questions, running polls, and featuring user-generated content (with permission). Reference Bristol and the local community when relevant.

Social Perception

Sprouts of Bristol is perceived positively as a unique, high-quality, and friendly local business that offers beautiful plants and gifts. They are seen as a sustainable alternative for event decoration and a go-to for plant enthusiasts. Customers appreciate the personal touch, the health of the plants, and the support for independent brands. Their workshops are also a popular and well-regarded offering. The brand is seen as knowledgeable and passionate about what they do.

Copy Examples

• •(Instagram Post for New Plant Arrival): "Just in! 🌿✨ Say hello to the magnificent [Plant Name] – ready to bring those lush jungle vibes right into your home. Pop by our Kingsdown shop or find this green beauty online. Warning: may cause extreme plant happiness! #SproutsOfBristol #NewPlantDay #BristolPlants #HouseplantLove #ShopLocalBristol"
• •(Website Banner for Workshops): "Unleash Your Inner Plant Parent! 🌱 Join our fun & friendly workshops in Bristol. From terrarium building to kokedama crafting, get your hands dirty and create something amazing. Book your spot today and let’s get growing! #SproutsWorkshops #BristolEvents #DIYPlants #CreativeBristol #LearnSomethingNew"
• •(Facebook Ad for Sustainable Wedding Decor): "Dreaming of a green wedding? 💍 Let Sprouts of Bristol bring your vision to life with stunning, sustainable plant decor. A beautiful and eco-friendly alternative to traditional flowers. Hire or purchase – let's chat about your big day! #BristolWeddings #SustainableWedding #PlantDecor #WeddingInspo #SproutsEvents"
• •(TikTok Video Caption - Humorous/Relatable): "When you say you're 'just browsing' at Sprouts... and leave with 5 new plant babies. 😅 Oops! Who can relate? 😉 Show us your latest haul! #PlantAddict #SproutsOfBristol #HouseplantHaul #FunnyPlants #TikTokPlants #Bristol"
• •(Email Newsletter Snippet - Highlighting Indie Brands): "Discover the Story Behind the 🌱 At Sprouts, we're passionate about supporting incredible UK makers! This week, we're shining a spotlight on [Indie Brand Name] and their beautiful, handcrafted [Product Type]. Shop their collection and support small! #SupportIndie #UKMade #SproutsLoves #GiftIdeas #BristolShop"