Brand Tone

reassuring, informative, and wholesome, balancing expert authority with parental warmth and relatability

Brand Values

• •Health and Nutrition First
• •Innovation and Disruption
• •Transparency and Safety
• •Allergen-Conscious
• •Australian-Owned and Sourced

Best Practices

• •Lead with the "Why": Always address the parent's core need or concern, connecting product features to emotional and practical benefits for the family.
• •Balance Warmth and Authority: Use a caring, parental tone while reinforcing it with authoritative statements to build trust and credibility.
• •Emphasize "Free-From" and "Full-Of": Clearly state what products are free from (e.g., dairy, soy, gluten) and what they are rich in (e.g., organic plants, essential nutrients).
• •Leverage the Founder's Story: Weave the authentic origin story into campaigns to create a relatable narrative and distinguish the brand.
• •Use "Wholesome" Language Consistently: Maintain a lexicon of words like 'pure,' 'gentle,' 'natural,' 'wholesome,' and 'sprout' across all channels to reinforce brand identity.

Social Perception

Largely positive, recognized for unique product, quality, and innovation, evidenced by 'Best Children's Product' award. Highly valued by parents seeking allergen-friendly or vegan options, often praising customer service and delivery. However, there's recurring negative feedback on the infant formula's 'chalky' or 'gritty' texture. There's also a potential for brand confusion due to past recalls by a similarly named, but separate, US company ('Sprout Organics').

Copy Examples

• •Happy tummy, happy toddler. Seeing your little one thrive is everything. That's why we created our organic, plant-based formula—free from dairy, soy, and gluten. Just pure, gentle nutrition for sensitive tummies, so you can worry less and smile more. #SproutOrganic #PlantBasedKids #AllergyFriendly #HappyTummy
• •The Formula for a Better Start. Award-winning, pediatrician-approved, plant-based nutrition for your little sprout.
• •Still Searching for the Perfect Formula? You're looking for the best for your baby. We get it. Sprout Organic was founded by parents, for parents, to create a solution that didn't exist. Our award-winning plant-based formula is organic, allergen-friendly, and designed for healthy development. Discover the difference nature and science can make. Shop Now
• •Welcome! Here’s to a happy, healthy start for your little one.
• •Fuel their fun the wholesome way. Packed with 10 essential nutrients and plant-based protein, our Kids Essential Shake is the delicious, easy-to-mix boost your growing child needs. Perfect for picky eaters and active kids, it's the clean, tasty nutrition you've been looking for.