Brand Tone

Fun and Playful, Youthful and Trendy, Friendly and Approachable, Inspirational and Creative, Convenient and Easy-to-Use

Brand Values

• •Capturing and Preserving Memories
• •Instant Gratification
• •Creativity and Personalization
• •Social Connection and Sharing
• •Portability and Freedom

Best Practices

• •Know Your Audience, Speak Their Language: Consistently use language, slang (appropriately), and references that resonate with a youthful, tech-savvy audience that values experiences and social sharing. Keep it light, energetic, and relatable.
• •Emphasize Experiences Over Specs: While features like ZINK technology or Bluetooth are important, focus the copy on the benefits and experiences they enable – capturing fun moments, easy sharing, creative expression, and preserving memories.
• •Use Visual & Evocative Language: Since it's a photo printer, use words that paint a picture. Terms like vibrant, crisp, glossy, sparkle, pop, combined with action-oriented verbs will make the copy more engaging.
• •Maintain a Positive and Upbeat Vibe: The product is about fun, creativity, and sharing happy moments. The copy should reflect this with an optimistic, enthusiastic, and inspiring tone. Avoid overly technical or formal language.
• •Be Consistent Across All Channels: Ensure the brand voice is uniform across the website, social media posts, app interface, email marketing, and ad campaigns. Create a simple brand voice guide with keywords, do's and don'ts to help all content creators stay aligned.

Social Perception

Positive for Ease of Use and Portability, Appreciation for Fun Factor, Mixed Reviews on Print Quality, Seen as a "Modern Polaroid", Value for Money Concerns for Some, Effective Marketing through Influencers

Copy Examples

• •✨ Zap Your Snaps to Stickable! ✨ Don't let those epic moments get lost in your camera roll. With HP Sprocket, print vibrant, 2x3" sticky-backed photos straight from your phone. Decorate, share, and relive the fun in an instant! #HPSprocket #PocketPrinter #InstantMemories #PhotoFun
• •Your Feed. Your Vibe. Your Prints. 🤘 Turn your best social posts into real-life treasures. Connect your accounts to the HP Sprocket app, add cool filters & stickers, and print photos that are uniquely YOU. Ready to make some memories stick? #SprocketSquad #PrintYourVibe #SocialSnaps #DIYProjects
• •Party Mode: Activated! 🥳 Print & Share on the Spot. Be the life of the party with HP Sprocket! Everyone can connect via Bluetooth and print their favorite moments as they happen. Small enough to fit in your bag, big enough to share the joy. #HPSprocket #PartyPrinter #ShareTheFun #InstantPrints
• •Adventure Awaits. Print the Proof! 🌍✈️ From road trips to global escapades, your HP Sprocket is the ultimate travel buddy. Print pocket-sized memories of every amazing view and crazy adventure. Lightweight, easy, and oh-so-shareable! #TravelWithSprocket #WanderlustPrints #MemoryKeeping #PortablePrinter
• •Unleash Your Inner Artist. 🎨✨ Your photos are just the beginning! With the HP Sprocket app, get creative with unique frames, fun emojis, and custom text. Print your masterpieces and stick 'em everywhere – laptops, journals, walls! What will you create? #SprocketCreations #DIYFun #PersonalizedPhotos #GetCrafty