Brand Tone

Approachable, Educational, and Empowering

Brand Values

• •Sustainability & Environmental Responsibility
• •Health & Safety
• •Simplicity & Convenience
• •Effectiveness
• •Community

Best Practices

• •Lead with the "Why": Always connect the product back to its core values. Start with the benefit (e.g., "a safer home," "less plastic waste") before diving into the feature (the cleaning tablet).
• •Use "You" and "Your": Speak directly to the customer. Frame the benefits around their life, their home, their family, and their impact on the world. Make the story about them.
• •Balance Education and Inspiration: Use an educational tone when explaining how the product works or sharing cleaning tips. Use an inspirational and empowering tone when talking about the mission to reduce waste and live more sustainably.
• •Keep it Simple and Clear: The product itself is about simplicity, and the copy should reflect that. Avoid jargon. Use short sentences and clear, concise language (e.g., "Add water. Drop in a tablet. Clean everything.").
• •Maintain Visual and Verbal Consistency: Ensure the friendly, approachable, and clean tone is used across all touchpoints from social media replies and email newsletters to website FAQs and product packaging. The voice should be as consistent as the visual branding.

Social Perception

The public and customer perception of Spritzn is largely positive, centering on its eco-conscious identity. Customers praise the brand's mission to reduce plastic waste and the aesthetic of its reusable bottles. Positive sentiment also stems from the pleasant scents, effectiveness of the cleaners, and the significant trust gained from being kid- and pet-safe.

Copy Examples

• •Headline: Stop Buying Plastic Bottles. Start a Refill Revolution. Body: Your cleaning routine is about to get a major upgrade. With Spritzn, you get one stylish, reusable bottle and powerful, non-toxic cleaning tablets. Just add water for a sparkling clean that is safe for your family and the planet. ✨ Tap to shop our Starter Kit! Call to Action: Shop Now & Reduce Waste
• •Headline: Clean up spills, not your air quality. Body: Fingerprints on the glass? Juice on the counter? Let them happen. Our non-toxic, plant-powered formulas handle everyday messes without the harsh chemicals you worry about. Spritzn is pet-safe, kid-safe, and parent-approved. Call to Action: Discover a Safer Clean
• •Text on Screen: My BIGGEST cleaning secret 🤫✨ Caption: My home has never smelled so fresh and I'm not using a single plastic bottle to do it! 🙌 This is the All-in-One Kit from Spritzn. Just drop a tablet, add water, and you're ready to tackle any mess. #cleantok #cleaninghacks #sustainableliving #ecofriendly #spritzn Call to Action: Link in bio to get yours!
• •Headline: Powerful Cleaning. Zero Plastic Waste. Body: Experience a revolutionary way to clean your home. Our concentrated tablets and reusable bottles deliver a brilliant, non-toxic shine to every surface. Call to Action: Shop the Starter Kit
• •Headline: How to Declutter Your Cleaning Cabinet Forever Body: Before: ❌ 5+ bulky plastic bottles. After: ✅ 1 sleek Spritzn bottle for everything! Our tablets for Glass, Bathroom, and All-Purpose cleaning mean you save space, save plastic, and save money. Call to Action: Pin for Later & Clean Smarter