Brand Tone

Professional and Authoritative, Innovative and Future-Focused, Customer-Obsessed and Empathetic, Empowering and Engaging, Transparent, Celebratory

Brand Values

• •Customer Obsession
• •Innovation
• •Treating Employees Like Family / Valuing People
• •Integrity ("Do the right thing always")
• •Persistence ("Never, ever, ever, ever, ever, ever give up. Ever!")
• •Humility & Continuous Learning ("Keep learning")
• •Passionately, Genuinely Care
• •Collaboration / Un-siloing Teams

Best Practices

• •Develop and Adhere to a Brand Voice Guide: Formalize Sprinklr's voice characteristics (Professional, Innovative, Customer-Obsessed, Empowering, Humane, Transparent, Celebratory) with clear do's and don'ts, and specific examples relevant to different content types (website, ads, social, internal comms).
• •Prioritize "Customer-Obsession" in Messaging: Frame features and benefits around how they help clients make *their* customers happier and achieve better experiences. Use empathetic language that shows an understanding of client challenges and aspirations.
• •Highlight Innovation and AI Responsibly: Showcase cutting-edge AI capabilities and the "future-focused" vision, but always tie it back to tangible benefits like increased productivity, better insights, or enhanced customer interactions. Avoid overly technical jargon where simpler, benefit-driven language can be used.
• •Maintain Professionalism with a Human Touch: While the tone is authoritative and geared towards enterprises, infuse warmth and relatability, reflecting the core belief that "people never forget how you make them feel." Use clear, confident language, but avoid being overly stiff or impersonal.
• •Ensure Consistency Across All Channels: Regularly audit content across the website, social media, sales collateral, and customer communications to ensure the tone is aligned. Provide training and resources to all content creators on the established brand voice and values. Use platform features for content planning and approval to maintain consistency.

Social Perception

Powerful and Comprehensive Platform, Innovative and AI-driven, Complex but Customizable, Enterprise-Focused, Varying Customer Support Experiences, Premium Pricing, Good Place to Work (Internal Perception)

Copy Examples

• •Headline: Transform Every Touchpoint: Unify Your Customer Experience with Sprinklr AI. Body: In today's complex digital landscape, disconnected customer interactions are a liability. Sprinklr's Unified-CXM platform, powered by industry-leading AI, empowers your enterprise to connect with customers seamlessly, gain actionable insights, and deliver personalized, human experiences—every time, on every channel. Don't just manage customer experience, master it.
• •Headline: The Future of Customer Service is Here: Proactive, Personalized, and AI-Powered. Body: Move beyond reactive support. Sprinklr Service leverages advanced AI and generative AI to anticipate customer needs, automate resolutions, and empower your agents with the intelligence to deliver exceptional care across 30+ channels. Reduce costs, boost C-SAT, and build lasting loyalty.
• •Headline: Un-silo Your Marketing. Amplify Your Impact. Body: Stop the campaign chaos. Sprinklr Marketing provides a single source of truth for planning, executing, and optimizing your global marketing efforts. From content creation with generative AI to ensuring brand compliance and maximizing ROI, we help you reach the right audience with the right message, effortlessly.
• •Headline: Listen Deeper. Understand Better. Act Faster with Sprinklr Insights. Body: The voice of your customer is everywhere. Sprinklr Insights harnesses the power of AI to analyze billions of conversations across social, digital, and internal channels in real-time. Identify emerging trends, gauge sentiment, manage brand reputation, and make data-driven decisions that fuel growth.
• •Headline: Partner with Purpose. The Sprinklr Way: Customer-Obsessed, People-Driven. Body: At Sprinklr, we believe that making customers happier starts with a culture of care and innovation. Our commitment to "The Sprinklr Way" means we passionately and genuinely invest in your success, building technology that not only meets today's demands but anticipates tomorrow's. Experience the difference a truly unified partner can make.