Brand Tone

Friendly, Empathetic, and Passionate

Brand Values

• •Pet Well-being
• •Problem Solving
• •Trust and Transparency
• •Community
• •Charity

Best Practices

• •Lead with Empathy: Always start from the shared understanding of the "fussy pet" problem. Use phrases like "We get it," "We've been there," and "No more wasted food" to build an immediate connection.
• •Speak as a Passionate Founder/Pet Parent: Write copy from the perspective of someone who loves animals deeply. Use "we" instead of "the company" and maintain the passionate, mission-driven voice established by the founder.
• •Reinforce Quality and Simplicity: In every piece of copy, reiterate the core product benefits: 100% meat, no artificial additives, and high nutritional value. This builds trust and justifies the premium nature of the product.
• •Use Community-Centric Language: Encourage engagement by asking questions, using hashtags, and featuring customer stories. Refer to customers as part of a "club" or "revolution" to foster a sense of belonging.
• •Focus on the Emotional Outcome: While the feature is a food topper, the benefit is the emotional relief and joy of seeing a beloved pet eat well. Use evocative language like "happy tongues," "a bowl licked clean," and "transforming your pet's dining" to highlight the positive experience.

Social Perception

Effective & Trustworthy, Caring & High-Quality, Good Customer Service

Copy Examples

• •That look of rejection when you serve dinner? We've been there. Sprinkles Pets was born from one pet parent's mission to end mealtime battles for good. A simple shake of our 100% meat toppers turns any meal into a feast. Join the Fussy Pet Revolution and get a clean bowl, every time. Click to save 20% on your first pouch!
• •The sign of a happy meal? A bowl licked clean! ✨ We live for these moments. What's your secret to a happy pet at dinnertime? Share your tips below! #SprinklesPets #FussyCat #HappyPets
• •For the Love of Pets Who Are Picky About Food. Delicious, 100% meat toppers that make every meal irresistible.
• •Welcome to the Club! We know the frustration of a fussy eater, and we're so glad you're here. At Sprinkles Pets, our mission is simple: to make mealtime a moment of joy for you and your pet. Get ready for happy tongues and empty bowls!
• •Never face a dinner-time standoff again. Subscribe to Sprinkles and save! Not only do you get a discount, but you'll always have the secret to a clean bowl on hand. Happy pet, happy life —delivered.