Brand Tone

Passionate, niche-focused, informative, and appreciative of quality and customization.

Brand Values

• •Quality & Performance
• •Customization & Personalization
• •Community Engagement
• •Knowledge & Expertise
• •Innovation/Keeping Current

Best Practices

• •Know Your Audience Deeply: Understand the specific language, memes, and preferences of the mechanical keyboard community. Use terminology correctly (e.g., "thock," "clack," "stem," "housing," "actuation"). Avoid overly generic marketing speak.
• •Highlight Sensory Details: Focus on how the switches feel and sound. Use descriptive adjectives that appeal to the tactile and auditory experience enthusiasts crave (e.g., "smooth," "crisp," "deep," "responsive," "subtle").
• •Be Informative and Specific: Provide detailed specifications and explain the benefits of different features (e.g., spring weight, material, factory lubing). Enthusiasts make informed decisions and appreciate transparency.
• •Maintain Visual & Textual Cohesion: Ensure the visual style of your product photography and social media posts aligns with the tone of your copy. If your visuals are clean, modern, and detailed, your copy should reflect that precision and quality.
• •Engage Authentically: When responding to comments or writing community-facing content, maintain the passionate and knowledgeable enthusiast tone. Avoid generic corporate responses. Show genuine interest in the hobby and customer projects.

Social Perception

A reliable source for specific keyboard components, knowledgeable about the products they sell, part of the enthusiast community, rather than just a generic electronics retailer, and a provider of quality options for keyboard customization.

Copy Examples

• •Unlock a new level of feel. Introducing the [Switch Name] switches – engineered for a [describe key characteristic, e.g., 'buttery smooth linear press' or 'crisp, defined tactile bump']. Perfect for your next custom build or upgrading your current favorite board. Dive into the specs and hear the difference on our site. #MechanicalKeyboard #CustomSwitches #[SwitchBrand]
• •It's all in the details. ✨ The vibrant hue of these [Switch Name] stems isn't just for show – it's a mark of the quality and precision within. What colorway are you building next? #KeyboardSwitches #KeebLife #AestheticBuilds #SpringSwitches
• •Restock Alert! Your Favorite [Switch Type, e.g., Tactiles] Are Back + New Lube Options! Email Body Snippet: Ready to fine-tune your typing experience? We've just restocked the sought-after [Switch Name] switches, alongside a fresh batch of our community-favorite [Lube Name] lube. Get that perfect sound and feel you've been dreaming of. Limited stock – grab yours before they're gone!
• •Linear, Tactile, or Clicky? 🤔 Every typist has their preference, and every switch tells a story. Our latest blog post breaks down the nuances to help you find your perfect match. What's your go-to switch type and why? Share your thoughts below! 👇 #KeyboardCommunity #SwitchScience #FindYourFeel
• •Experience the [Switch Name] difference. Designed for [target user, e.g., 'competitive gamers' or 'discerning typists'], these switches offer a [unique selling proposition, e.g., 'rapid response with a satisfying thock' or 'ultra-smooth travel with minimal wobble']. Each press is a testament to precision engineering. Check out the sound test video below!