Brand Tone

aspirational, sophisticated, and nurturing

Brand Values

• •Health and Wellness
• •Quality and Expertise
• •Beauty and Aesthetics
• •Efficacy and Transformation
• •Natural and Conscious Ingredients

Best Practices

• •Lead with the Benefit: Always frame the copy around the positive outcomes for the customer—radiance, vitality, feeling nourished, enjoying a beautiful meal—rather than just listing ingredients or features.
• •Use Elevated Language: Employ sophisticated and evocative words like "revitalize," "nourish," "curated," "botanical," and "radiance." This reinforces the premium quality of the brand.
• •Embrace the "Eat Beautifully" Ethos: Ensure all communication, from visuals to text, reflects beauty and aesthetic pleasure. The experience should feel like a luxurious act of self-care, not a chore.
• •Maintain a Nurturing and Empowering Voice: The tone should be supportive and encouraging. The brand is a partner in the customer's wellness journey, providing them with the tools (delicious food) to achieve their goals.
• •Anchor in Authenticity: Periodically weave in the founder's story and the brand's core philosophy. This builds trust and reminds customers of the genuine passion and expertise behind the meals.

Social Perception

premium, effective, and trustworthy wellness brand

Copy Examples

• •Nourishment that glows from the inside out. Our Botanical Radiance program is more than a meal plan; it’s a commitment to your well-being, delivered to your door. Tap the link in our bio to begin your journey to radiance. #EatBeautifully #SpringGreenLondon #WellnessDelivered
• •Where Culinary Art Meets Nutritional Science. Experience the transformative power of food, designed by Chef Bonnie Stowell to help you look and feel your brightest self. Discover our programs.
• •Reclaim your time and revitalize your body. Let us handle the planning, prepping, and sourcing. All you have to do is enjoy delicious, chef-crafted meals designed to boost your energy and focus. This is wellness, simplified. Learn more about our daily London deliveries.
• •A moment of self-care in every bite. Hello [Name], In the rush of daily life, finding time to truly care for yourself can be a challenge. Our philosophy is simple: eating well is the foundation of living well. This week, discover our Light Protein menu, perfectly balanced to sustain you through your busiest days while nourishing your body and skin. Eat Beautifully, The Spring Green Team
• •Embrace the pure energy of plants. This 100% plant-based program is a vibrant celebration of nature's most powerful ingredients. Each meal is thoughtfully crafted to be as delicious as it is restorative, helping to cleanse your system and impart a natural, healthy glow. Expect to feel lighter, brighter, and completely renewed.