Brand Tone

Reassuring & Trustworthy, Family-Oriented & Friendly, Informative & Expert, Playful & Engaging, Premium & High-Quality

Brand Values

• •Safety
• •Quality & Durability
• •Innovation
• •Family & Joyful Moments
• •Health & Active Living
• •Customer Satisfaction & Peace of Mind
• •Community & Social Responsibility

Best Practices

• •Prioritize "Safety First" Messaging: Every piece of copy, where relevant, should subtly or overtly reinforce the core safety benefits. This is the brand's biggest differentiator.
• •Speak to Parents with Empathy and Reassurance: Acknowledge their desire for their children's happiness and well-being, positioning Springfree as the solution that provides both.
• •Highlight Quality and Longevity: Emphasize the durable materials, robust construction, and the 10-year warranty to justify the premium price point and build trust in the product's lifespan.
• •Infuse Joy and Family Connection: Use language that evokes happiness, laughter, and shared family experiences. Showcase the fun aspect alongside the safety.
• •Maintain an Educated but Accessible Voice: While explaining the technology and safety features, do so in a way that is easy for the average consumer to understand, avoiding overly technical jargon unless clearly explained. Use the story of the inventor to add a personal, relatable touch.

Social Perception

Highly Regarded for Safety, Seen as a Premium Product, Trusted Brand, Provider of Fun & Healthy Activity for Kids, Durable and Long-Lasting Investment, Good Customer Service

Copy Examples

• •Headline: Peace of Mind. Pure Joy. That's Springfree. Body: Give your kids the gift of exhilarating, safe backyard fun. Our revolutionary springless design and patented safety features mean more laughter and fewer worries. Invest in their joy, invest in Springfree. #SpringfreeSafePlay #JoyfulJumping
• •Headline: Built for Canadian Backyards. Built for a Decade of Fun. Body: From frosty winter bounces to sunny summer flips, your Springfree Trampoline is engineered to endure. With a 10-year all-parts warranty, a Springfree is more than a trampoline – it’s years of family memories waiting to happen. #SpringfreeQuality #CanadianWinterReady
• •Headline: Less Ouch, More Bounce. The Safest Way to Soar. Body: Dr. Keith Alexander invented Springfree to protect his own kids. Now, families across Canada trust our innovative SoftEdge™ mat, FlexiNet™ enclosure, and hidden frame to eliminate 90% of product-related trampoline injuries. Because safety should always come first. #WorldsSafestTrampoline #SpringfreeInnovation
• •Headline: Not Just a Trampoline. It's an Outdoor Adventure Hub. Body: Spark their imagination and get them active! A Springfree Trampoline is the perfect stage for epic games, energetic workouts, or simply stargazing. Add accessories like the FlexrHoop™ for even more ways to play. What adventures will your family create? #SpringfreeFamilyFun #ActiveKids
• •Headline: Join the Springfree Family: Where Safety and Fun Meet. Body: Discover why Canadian parents rave about the quality, durability, and unmatched safety of Springfree Trampolines. Read our customer stories and see how we’re inspiring joyful moments in backyards just like yours. #SpringfreeCommunity #HappyCustomers