Brand Tone

Empathetic, somber, supportive, reverent, gentle, respectful, deeply personal, sensitive, and compassionate. It aims to create a safe, understanding, and non-judgmental atmosphere.

Brand Values

• •Remembrance
• •Community
• •Empathy & Compassion
• •Validation
• •Healing

Best Practices

• •Prioritize Empathy Above All: Every word must be chosen with the grieving parent in mind. Use soft, gentle, and supportive language. Avoid clichés or overly optimistic phrases that might invalidate feelings of grief.
• •Use a Reverent and Respectful Tone: Refer to the children and their stories with the utmost respect. The tone should be somber but not despairing, focusing on remembrance and the enduring nature of love.
• •Foster Community and Connection: Use inclusive language ("we," "our community," "together"). Frame communications as an invitation to share and connect with others who have similar experiences. This reinforces the value of solidarity.
• •Be Simple and Direct: Grief can make it difficult to process complex information. Keep sentences clear, concise, and heartfelt. Avoid jargon, overly flowery language, or complex calls to action.
• •Maintain Visual and Thematic Consistency: Pair the text with imagery that is serene, natural, and calm (e.g., gentle light, nature elements, soft focus). The visual tone should match the written tone, creating a cohesive and safe-feeling online environment.

Social Perception

Perceived as a niche and deeply meaningful initiative, a trusted and safe resource for a specific and often underserved community of parents grieving the loss of a child. It is seen as a personal project driven by comfort and remembrance rather than commercial gain, fostering an intimate and supportive tight-knit community.

Copy Examples

• •Every child's story is a light that never fades. 'Spring Children' is a space to share and honor those lights. If you feel moved to share your child's story, we are here to listen with open hearts. Your words can be a beacon for others navigating this path. #SpringChildren #ChildLoss #GriefSupport #InRemembrance
• •Spring Children began with a simple, profound belief: that a child's story, no matter how brief, deserves to be told and remembered. We are a community built on shared experience, offering a gentle space for parents to honor their children by giving voice to their memories. This is not a place of forgetting, but of loving remembrance.
• •Holidays and anniversaries can feel heavy when you're carrying the weight of grief. To all the parents holding their children in their hearts today, please know you are not alone. Our community is here. Share a memory, a feeling, or simply be with us in this space. #GriefAndLoss #BereavedParents #CommunitySupport
• • 'We tell their stories not to dwell in sadness, but to celebrate the love that remains.' - A quote from a parent in 'Spring Children'. May we continue to speak their names and share their light. #SpringChildren #LoveAndLoss #Memory
• •Subject: A Resource for the Families You Support. Dear [Group Name], I am writing to introduce 'Spring Children,' a community and book project dedicated to honoring children who have passed away, through the stories of their parents. We understand the delicate nature of this journey and have created a quiet, respectful space for remembrance and shared experience. We hope this project may serve as a gentle resource for some of the families in your care. You can learn more about our purpose at [website link].