Brand Tone

Friendly and Approachable, Community-Oriented, Authentic and Down-to-Earth, Helpful and Knowledgeable, Proud and Passionate

Brand Values

• •Family
• •Quality
• •Customer Service
• •Community Focus
• •Hard Work and Dedication
• •Tradition and Heritage

Best Practices

• •Always remember the family-run, community-focused heritage.
• •Use language that resonates with the rural Australian community – be down-to-earth, genuine, and avoid overly corporate jargon.
• •Demonstrate "old-fashioned service" through helpful tips, featuring knowledgeable staff, and sharing customer success stories.
• •Maintain the core tone (friendly, authentic, community-focused) while adapting the style for each platform.
• •Ensure all staff understand and can embody the brand's tone and values.

Social Perception

Trusted Local Business, More Than Just a Store, Friendly and Welcoming, Reputable and Quality-Driven, Family-Oriented

Copy Examples

• •Howdy neighbours! 👋 Guess what just rolled into Sprenger's? Brand new [Product Name] perfect for [brief benefit/use]. Swing by the store at Haigslea or check 'em out online! We're always here to help you find just what you need for your patch of paradise. #SprengersRural #SupportLocal #[ProductName]
• •From paddock to town, we've got you covered! 🤠 Our latest [Clothing Item] from [Brand] is all about comfort and classic country style. Kaitlynn from our team is rocking it here! Come find your perfect fit. #SprengersStyle #CountryFashion #FamilyBusiness #Haigslea
• •(Video showing a staff member struggling comically with a large feed bag, then easily lifting it with a small piece of equipment, or getting help from another team member) Some days you just need a little help from your mates (or the right gear! 😉). Whatever your rural challenge, Sprenger's has your back! #RuralLifeStruggles #TeamSprenger #FarmStrong #FunnyFarm
• •For over 60 years, our family has been proudly serving yours. From Mal and Nan starting with a roadside trailer to our superstore today, one thing hasn't changed: our commitment to quality gear and good old-fashioned Aussie service. Sprenger's is more than a store; it's a part of the Haigslea community story. Come on in, the kettle's (almost) always on!
• •G'day [Customer Name], Just a friendly heads-up from your local team at Sprenger's! This week, we're [details of promotion]. Because helping our community thrive is what we do best. Pop in or shop online – we're here for all your rural needs!