Brand Tone

Uplifting and Optimistic, Playful and Cheerful, Sincere and Heartfelt, Encouraging and Inspirational, Approachable and Friendly

Brand Values

• •Kindness
• •Positivity
• •Connection
• •Impact
• •Joy
• •Community

Best Practices

• •Always Lead with Positivity: Ensure every piece of copy, from a tweet to a product page, carries an uplifting and optimistic undertone. Avoid negative language or cynical humor.
• •Use Simple, Sincere Language: The message of kindness is best conveyed through clear, straightforward, and heartfelt words. Avoid overly complex jargon or a corporate tone. Think warm and conversational.
• •Incorporate Playful Elements (Where Appropriate): Embrace the "confetti" aspect with lighthearted phrases, emojis (like ✨, 😊, 🎉), and cheerful calls to action. Keep it fun and engaging.
• •Focus on the "Why" (The Mission): Continuously remind your audience of the greater purpose – spreading kindness and making a positive impact. Connect product features to this mission.
• •Encourage Action and Sharing: Craft copy that inspires people to participate in the kindness movement. Use verbs that prompt action (e.g., "Share," "Uplift," "Surprise," "Brighten," "Spread") and encourage user-generated content around acts of kindness.

Social Perception

Positive and Wholesome, Innovative and Unique, Mission-Driven, Feel-Good Brand, Authentic

Copy Examples

• •Website Banner: "Sprinkle a little joy! ✨ Our Kindness Confetti is here to turn ordinary moments into extraordinary sparks of happiness. Who will you uplift today?"
• •Instagram Post: "Kindness looks good on everyone! 😉 Tag a friend who brightens your world, or better yet, send them a pocketful of sunshine with our latest confetti collection. Let's make kindness contagious! #SpreadKindness #PositiveVibes #DailyJoy"
• •Product Description: "Each piece of our signature Kindness Confetti isn't just a colorful card; it's a tiny messenger of hope, a little nudge of encouragement, and a powerful reminder that someone cares. Perfect for slipping into lunchboxes, leaving on a coworker's desk, or surprising a stranger. Get ready to spread smiles!"
• •Email Subject Line: "Psst... A little happy mail is heading your way (or could be!). Email Body Snippet: Hey Sunshine! We believe that the world needs more little bursts of joy. That's why we pour so much love into creating our Kindness Confetti and Kits – to make it super easy for you to share a smile and brighten someone's day. Ready to join the kindness movement?"
• •Facebook Ad: "Tired of the same old routine? Make a difference with something small but mighty! Our Kindness Confetti empowers you to spread positivity, one heartfelt message at a time. Click to discover how easy it is to be a daymaker! ➡️ [Link]"