Brand Tone

Aspirational & Confident, Friendly & Relatable, Informative & Helpful, Positive & Upbeat, Modern & Chic

Brand Values

• •Natural Beauty
• •Health-Conscious Formulation
• •Quality & Efficacy
• •Confidence & Empowerment
• •Innovation

Best Practices

• •Embrace 'Life's Just Better With Colour': Consistently weave this core philosophy into all communications. Focus on the positive emotions, confidence, and lifestyle enhancement the products offer.
• •Maintain Authenticity & Relatability: Use a genuine, conversational voice, particularly on social media. Encourage and share user-generated content, offer behind-the-scenes glimpses, and incorporate lighthearted humor where appropriate (especially on platforms like TikTok).
• •Spotlight Natural & Ethical Values: Regularly emphasize the use of natural, organic, vegan, and cruelty-free ingredients. This is a significant brand differentiator and appeals to health-aware consumers.
• •Educate & Empower Your Audience: Provide valuable content such as tanning tutorials, application advice, and clear information about ingredients. This builds trust and positions Spray Aus as a knowledgeable authority.
• •Ensure Visual & Verbal Cohesion: Align all written content with the brand's modern, chic, and aspirational visual identity. Descriptions should evoke images of healthy, glowing skin and a vibrant, sun-kissed lifestyle.

Social Perception

Generally viewed as a reputable brand offering high-quality products for a natural-looking tan. It's often linked with a desirable, healthy, Australian lifestyle. Consumers appreciate the brand's dedication to natural, vegan, and ethically sourced ingredients. Often perceived as a higher-end tanning option.

Copy Examples

• •Headline: Your Daily Dose of Sunshine, Bottled. Body: Glow confidently, live vibrantly. Our natural-ingredient tans give you that perfect sun-kissed look, any day of the year. Effortless application, flawless finish. Life’s just better with colour. #SprayAusGlow
• •Headline: Mess-Free Tan? Yes, Please! Body: Say goodbye to stained sheets and hello to our Clear Self Tan Mousse! 🌿 Infused with skin-loving botanicals like Aloe Vera and Kakadu Plum, it dries quickly for a streak-free, natural bronze. Get ready to glow, without the worry.
• •Headline: Weekend Plans? We’ve Got Your Glow Covered. Body: Whether it’s a beach trip or a brunch date, step out with radiant, healthy-looking skin. Our fast-drying, vegan formulas make it easy to achieve that perfect tan in a flash. What colour will your weekend be? ✨
• •Headline: Not Just a Tan, It’s a Confidence Boost. Body: We believe in the power of a great tan. It’s more than just colour; it’s that feeling of radiance from the inside out. Made with natural and organic ingredients, because your skin deserves the best. Feel the difference.
• •Headline: Tan Tip Tuesday! ✨ Body: For an even, long-lasting glow, exfoliate like a pro 24 hours before tanning! Our Exfoliating Mitt gently buffs away dry skin, creating the perfect canvas for your Spray Aus tan. Smooth skin + our luxe mist = match made in tan heaven! 😉 #TanningTips #SprayAus