Brand Tone

Friendly, Thoughtful, and Quality-Oriented

Brand Values

• •Personalization & Customization
• •Customer Satisfaction
• •Celebration & Memories
• •Quality Craftsmanship
• •Variety & Uniqueness

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the brand's tone (e.g., friendly, whimsical, sophisticated), key messaging points, preferred vocabulary, and things to avoid. Share this with anyone creating content.
• •Focus on "You" (the Customer): Address the customer directly in your copy. Highlight how your products solve their needs or help them express their feelings (e.g., "Find the perfect way *you* can show you care").
• •Emphasize Benefits, Not Just Features: Instead of just saying "laser engraved," explain the benefit: "Beautifully laser-engraved for a lasting impression that won’t fade over time."
• •Tell Stories: Share customer stories (with permission) or paint a picture of how the gifts are used to create special moments. This reinforces the "gift of memories" value.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media, email marketing, and even customer service interactions is harmonious and reflects the established brand voice. Regular review of content can help maintain this.

Social Perception

Customers perceive Spotted Moon (both US and UK Etsy shops) as a good source for unique and personalized gifts that are well-received. Mentions of secure packing, timely delivery, and good quality contribute to a perception of reliability. The personalization options lead to a perception of the products being special and thoughtfully chosen. The positive reviews on Etsy indicate a level of trust from buyers in the products and service.

Copy Examples

• •Headline for a personalized baby gift: "Welcome Little One with a Gift as Unique as Their First Smile. Explore personalized treasures for the newest arrival."
• •Social media post for wedding gifts: "Say 'I do' to unforgettable, personalized wedding gifts that tell their unique love story. From engraved keepsakes to custom décor, find the perfect way to celebrate their happily ever after. #SpottedMoon #WeddingGifts #PersonalizedKeepsakes"
• •Product description for a custom home décor item: "Make your house a home with a touch of you. Our [Product Name], personalized with your special [Detail e.g., date, name, quote], is more than just décor – it’s a cherished memory in the making. Crafted with care, designed by you."
• •Email subject line for a seasonal promotion: "Thoughtful Gifts, Made Just for Them ✨ Inside Spotted Moon's Latest Collection."
• •About Us snippet: "At Spotted Moon, we believe every gift should be as special as the person receiving it. That's why we pour our hearts into creating unique, personalized items designed to celebrate life's precious moments and help you give the gift of lasting memories."