Brand Tone

Nostalgic & Authentic, Exclusive & Curated, Confident & Iconic, Direct & Informative

Brand Values

• •Authenticity
• •Timeless Style
• •Individuality & Personality
• •Quality Curation
• •Customer Satisfaction

Best Practices

• •Maintain a consistent nostalgic and authentic tone by referencing vintage eras and iconic styles.
• •Use confident and empowering language to align with the 'From icons, For icons' motto.
• •Highlight the exclusivity and curated nature of your items by emphasizing rarity and careful selection.
• •Provide clear and informative descriptions, but infuse them with engaging storytelling about the history and personality of the pieces.
• •Encourage customer interaction and sharing of their individual style and vintage finds to build a community around the brand.

Social Perception

Sporty Icon should be perceived as a brand that embodies authenticity, timeless style, and individuality within the vintage streetwear scene. Customers should see it as a curator of rare and iconic pieces, fostering a community of style enthusiasts who appreciate fashion with history and personality.

Copy Examples

• •"Revive Style, Wear History. Discover our curated collection of vintage streetwear."
• •"From icons, For icons. Own a piece of fashion history with our carefully selected vintage pieces."
• •"Unearth rare finds and timeless styles. Each piece tells a story."
• •"Step up your style game with our vintage streetwear collection. Authenticity guaranteed."
• •"Mystery Boxes filled with iconic vintage pieces. A curated surprise for the style-conscious."