Brand Tone

professional, expert, and aspirational

Brand Values

• •Quality & Craftsmanship
• •Professionalism & Expertise
• •Efficacy & Communication
• •Customization & Versatility

Best Practices

• •Speak Coach to Coach: Use language that resonates with sports professionals. Refer to "strategy," "tactics," "performance," "communication," and "winning." Avoid overly casual or generic marketing jargon.
• •Anchor on "Quality" and "Professionalism": Consistently mention the "100% Made in Portugal" origin, the high-quality materials, and the fact that professionals trust the brand. This reinforces the core value proposition.
• •Focus on the Benefit, Not Just the Feature: Instead of saying "a magnetic board," say "a magnetic board for seamless, dynamic strategy sessions." Connect every product feature to a tangible coaching benefit, such as improved clarity or faster communication.
• •Leverage Social Proof: Regularly incorporate testimonials, customer ratings, and mentions of high-profile coaches who use the products. This builds credibility and creates an aspirational appeal.
• •Maintain a Clean and Aspirational Aesthetic: The copy should be as clean and professional as the product design. Use strong headlines, concise sentences, and a confident, motivational tone across all platforms, from the website to social media captions.

Social Perception

credible and high-quality supplier

Copy Examples

• •Your Strategy, Perfected. Professional tactical boards for coaches who demand excellence. 100% Made in Portugal.
• •Clarity in the locker room leads to victory on the field. Our customizable boards are the essential tool for turning your vision into a winning strategy. Trusted by coaches worldwide. #SportsTraining #CoachingTools #TacticalBoard #WinTheGame
• •The Coach's Advantage. Stop drawing on flimsy paper. Start strategizing like a pro. SportsTraining tactical boards offer unparalleled quality and customization to bring your tactics to life. See why top coaches choose us to gain their edge.
• •Every line you draw is a step towards victory. Our tactical pens are engineered for precision and a comfortable grip, ensuring your strategic vision flows effortlessly onto the board. Don't let a bad marker interrupt a brilliant idea.
• •This is what a winning strategy looks like. Hi [Coach's Name], success is planned. At SportsTraining, we create the tools that champions use to map out their path to success. Explore our new collection of professional-grade tactical equipment.