Brand Tone

Professional, trustworthy, knowledgeable, health-conscious, family-oriented, empowering, lifestyle-focused, and inclusive. Motivational and supportive.

Brand Values

• •Quality: High-quality ingredients and research-backed products.
• •Family-Owned Heritage: Family-owned and operated since 1980.
• •Innovation: Developing new and effective health and fitness solutions; moving towards sustainable products.
• •Empowerment: Helping people live their best lives and achieve their health and fitness goals.
• •Transparency: Being open about products and sourcing.

Best Practices

• •Develop Clear Tone of Voice Guidelines: Document the brand's personality, key messaging themes, 'do's and don'ts' for language, and examples of on-brand copy.
• •The 'Sweet Sweat Nederland' page effectively did this by using Dutch.
• •Be Authentic and Transparent: Reflect the brand's family-owned heritage and commitment to quality.
• •Maintain Consistency Across All Channels: Whether it's a website product description, a social media post, or an ad, the core tone and values should shine through, adapted slightly for the platform's context.
• •Emphasize the 'Sport of Life' philosophy by showcasing wellness journeys and inclusive fitness.

Social Perception

Generally positive, reputable, trustworthy for supplement quality and effectiveness of Sweet Sweat. Perceived as a brand with longevity and family-owned status, though some skepticism exists regarding spot reduction claims.

Copy Examples

• •Live Well.
• •Ready to take your training to the next level?
• •#SportOfLife #WellnessJourney
• •#ZweetMeer #SportsResearchNL
• •Fuel your wellness journey with our research-backed supplements. Family-owned since 1980.