Brand Tone

The brand's tone is aspirational, scientific, and encouraging.

Brand Values

• •Quality and Purity
• •Transparency and Trust
• •Efficacy and Performance
• •Customer Empowerment

Best Practices

• •Lead with a "Why": Always connect product features to the customer's ultimate goal (e.g., "achieve your personal best," "unleash your inner beauty"). The brand's "why" is to empower customers through science.
• •Reinforce Trust with Transparency: Regularly mention the commitment to quality, third-party testing, and clean ingredients in ads, social posts, and product descriptions. This is a core pillar of the brand's identity.
• •Use Aspirational and Encouraging Language: Frame copy around support and achievement. Use words like "discover," "transform," "elevate," and "empower" to inspire action and build an emotional connection.
• •Educate, Don't Just Sell: Briefly explain the science or the key benefits of an ingredient (e.g., "18 amino acids including glycine, proline, and hydroxyproline"). This positions the brand as an expert and validates the premium price point.
• •Maintain Visual and Linguistic Consistency: Ensure that the confident, clean, and scientific-yet-aspirational tone is reflected not only in the text but also in the high-quality imagery and the user-friendly design of all marketing materials, from the website to social media posts.

Social Perception

Customers and influencers perceive Sports Research as a premium, trustworthy brand, known for high-quality, organic, and third-party tested ingredients that deliver effective results, specifically catering to the Costa Rican market.

Copy Examples

• •Your Personal Best is Waiting. Don't just work out. Outperform. For over 40 years, Sports Research has been driven by science to create supplements that fuel real results. Our Sweet Sweat gel helps you sweat harder and eliminate excess water weight. Ready to exceed your goals? Shop Now & Transform Your Workout.
• •Quality You Can Trust, Results You Can See. Hi [Customer Name], thank you for being part of the Sports Research family. We know you care about what you put in your body. That's why we're committed to sourcing only the highest-quality ingredients and providing third-party testing for every batch. It’s our promise to you. See the science behind your favorite supplements. Track Your Lot.
• •Radiance From Within. Unlock a more youthful you with every scoop. Our Collagen Peptides are sourced from single-ingredient, grass-fed bovine, delivering 11g of Type I & III collagen to support healthy skin, strong nails, and flexible joints. Pure, potent, and easily dissolved in your favorite drink. Add to Cart.
• •Starting my day strong! I add a scoop of Sports Research MCT Oil to my coffee for clean, keto-friendly energy that keeps me focused for hours. No jitters, just pure performance. This is how I fuel my success. Science-backed energy to win your day. #SportsResearchCR #Keto #Energy
• •Backed by Science. Trusted by Athletes. From our best-selling Collagen Peptides to our performance-enhancing Sweet Sweat gear, every product is designed to help you achieve your wellness goals. Explore Our Essentials.