Brand Tone

Community-Focused, Welcoming & Inclusive, Professional & Quality-Oriented, Passionate & Engaging, Encouraging

Brand Values

• •Community Well-being
• •Quality Facilities
• •Skill Development & Fitness
• •Inclusivity
• •Support & Encouragement

Best Practices

• •Prioritize "Community" and "Inclusivity": Always use welcoming language that appeals to a broad audience (e.g., "all ages," "all skill levels," "everyone welcome," "join our community").
• •Highlight Quality and Expertise (but keep it accessible): Mention "tournament-grade," "world-class facilities," and "expert coaching" to build credibility, but avoid overly technical jargon that might intimidate beginners.
• •Maintain a Positive and Encouraging Voice: Focus on the benefits – fun, fitness, skill improvement, social connection. Use upbeat and motivational language.
• •Be Authentic and Relatable: Share real stories or testimonials (with permission) to showcase the positive experiences of members and players.
• •Ensure Visuals Match the Tone: Use images and videos that show diverse people of different ages and abilities enjoying the facilities and the friendly atmosphere. Content should reflect the active, vibrant, and welcoming environment SPORTS POINT aims to cultivate.

Social Perception

Positive Hub for Racquet Sports, Good for Coaching and Social Play, Supportive and Friendly Atmosphere, Facility-Focused, Community Contributor

Copy Examples

• •Headline: Your Community Hub for Racquet Sports! Body: At SPORTS POINT Altona North, we're more than just courts – we're a community passionate about play! From badminton to pickleball, table tennis to cue sports, discover our world-class facilities and a friendly atmosphere for all ages and skill levels. Join us, get active, and connect! #SportsPointCommunity #AltonaNorthActive
• •Headline: Elevate Your Game with Expert Coaching! Body: Ready to master that backhand or perfect your pickleball serve? Our experienced coaches at SPORTS POINT provide supportive, top-tier training in a friendly environment. Learn, improve, and smash your goals! Book a session today. #BadmintonCoaching #PickleballPro #SportsSkills
• •Headline: State-of-the-Art Courts Await You! Body: Experience the difference at SPORTS POINT. Our tournament-grade badminton courts and world-class pickleball facilities are designed for the ultimate playing experience. Come see why we're Melbourne's West's premium sports destination! #QualityPlay #IndoorSports #AltonaNorth
• •Headline: Fun, Fitness, and Friends – Find it All Here! Body: Looking for a new way to stay active, meet new people, and have a blast? SPORTS POINT offers a vibrant space for everything from intense matches to casual play. Explore our range of sports and join our growing family! #SocialSports #FitnessFun #CommunityHub
• •Headline: Pickleball Fever has Arrived at SPORTS POINT! Body: Curious about the fastest-growing sport? Join our "Come and Try Pickleball" sessions! It's easy to learn, incredibly fun, and a great workout for everyone. All equipment provided. Grab a friend and hit our world-class indoor courts! #PickleballAustralia #TrySomethingNew #SportsPointFun