Brand Tone

Friendly and Approachable, Knowledgeable and Trustworthy, Value-Oriented and Practical, Community-Focused, Enthusiastic and Passionate

Brand Values

• •Accessibility
• •Affordability/Value
• •Quality
• •Community
• •Expertise & Service
• •Sustainability (Implicit)
• •Passion for Sports

Best Practices

• •Stay Approachable and Friendly: Use conversational language. Address the customer directly (e.g., "you," "your"). Inject warmth and enthusiasm, reflecting the "neighborhood shop" feel. Avoid overly technical jargon unless explaining something specific where expertise is key.
• •Emphasize Value and Accessibility: Clearly communicate how Sports Plus Denver helps customers save money and access sports easily (e.g., highlighting used gear, sales, rentals, consignment). Frame messages around solutions and benefits for the customer.
• •Showcase Expertise Authentically: Share knowledge through tips, advice (like blog posts or short social media explainers), and by highlighting the experience of the staff and the store's long history. Let the passion for sports shine through naturally.
• •Reinforce Community Connection: Regularly mention the local Denver connection, the store’s history in the community, and engage with local events or themes where appropriate. Use language that fosters a sense of belonging.
• •Be Enthusiastic and Positive: Convey a genuine love for sports. Use active voice and encouraging words. Even when talking about technical aspects like repairs, keep the end benefit (getting back in the game, enjoying the sport) in focus. Mirror the energetic and sometimes humorous style seen on their successful TikTok platform when appropriate for other channels.

Social Perception

Positive Reputation, Trusted Local Resource, Go-To for Used Gear & Families, Helpful and Friendly Staff, Fair and Honest

Copy Examples

• •Headline: Gear Up Without Emptying Your Wallet! Body: Rediscover the thrill of the outdoors! At Sports Plus Denver, we believe everyone deserves to play. That’s why we offer a huge selection of new and quality used sporting goods. From the slopes to the trails, get expert advice and unbeatable value. Your next adventure starts here! #SportsPlusDenver #DenverSports #UsedGear #PlayMoreSpendLess
• •Headline: Give Your Gear a Second Season of Shred! Body: Got skis gathering dust? A bike that needs a new rider? Consign with Sports Plus Denver! We’ve been Denver’s trusted consignment shop for over 40 years, helping you get value back from your gear and outfitting fellow sports lovers. Easy, local, and smart! Visit us on S Gaylord St. #ConsignDenver #SustainableSports #DenverColorado #SportsPlus
• •Headline: Weekend Warrior? We’ve Got Your Rentals Covered. Body: Spontaneous trip to the mountains? Or maybe you're itching to try pickleball? Sports Plus Denver offers affordable, top-quality rentals for skis, snowboards, inline skates, pickleball gear, and more! Get out there and explore – we make it easy and fun. Book online or stop by! #DenverRentals #SkiDenver #SnowboardColorado #AdventureAwaits
• •Headline: Your Team. Your Look. Custom Jerseys by Sports Plus. Body: Ready to unite your team with a fresh look? Sports Plus Denver creates custom jerseys that are fast, affordable, and high-quality. From design to delivery, our experts will help you create the perfect look for your hockey, baseball, soccer team, or any event! Let's get started on your winning design today. #CustomJerseysDenver #TeamSports #DenverLeagues #SportsPlusCustom
• •Headline: More Than a Store, We’re Your Local Sports Hub. Since 1980. Body: For over four decades, Sports Plus Denver has been more than just a sporting goods shop; we’re a community. Passionate staff, honest prices, and a love for all things sports. Whether you're a seasoned pro or just starting out, we're here to help you play. Thanks for being part of our story, Denver! #DenverLocal #CommunityLove #SportsExperts #Since1980