Brand Tone

Professional, Experienced, Customer-Centric, Service-Oriented, Reliable, Trustworthy, Solution-Focused, Community-Oriented (Local Focus), Enthusiastic, Energetic, Approachable with a touch of Humor

Brand Values

• •Exceptional Quality
• •Unwavering Customer Service
• •Integrity and Honesty
• •Respect
• •Fairness
• •Sustainability
• •Commitment to Clients
• •Passion for Sports

Best Practices

• •Prioritize a Customer-First Mentality: Always frame copy around the customer's needs, challenges, and how Sports Link provides a solution and excellent service. Emphasize benefits over just features.
• •Maintain Professionalism with a Human Touch: While experienced and expert, ensure the language is approachable. Incorporate the energetic, enthusiastic team spirit mentioned in their 'About Us' section. Avoid overly technical jargon unless addressing a specific expert audience.
• •Reinforce Core Values Subtly: Weave in keywords and concepts related to quality, reliability, integrity, and community focus naturally within the copy, rather than just listing them.
• •Be Solution-Oriented: Clearly articulate how Sports Link solves problems for teams (e.g., outfitting, custom gear, easy ordering) and businesses (e.g., branding, corporate apparel).
• •Develop a Style Guide: Create a simple internal document outlining key brand voice characteristics, preferred terminology (e.g., team sports vs. athletic supplies), and a do/don't list for tone to ensure consistency across all writers and platforms. Include examples of on-brand and off-brand messaging.

Social Perception

Positive among existing clients, Reputable Local Business, Loyal Customer Base, Stable and positive operational perception.

Copy Examples

• •Gear up for glory! ⚽️ For over 30 years, Sports Link has been outfitting champions. From custom kits to essential equipment, we provide top-quality gear that performs when you need it most. Let's build your team's winning look. #SportsLink #TeamWear #SoccerExperts #CustomKits #KitchenerSports
• •Elevate Your Brand. Beyond the Field. Sports Link offers premium corporate branded merchandise that makes a statement. Quality apparel, professional service, and solutions tailored to your business needs. Partner with us for your next event or staff outfitting. [Learn More]
• •Your Vision, Our Expertise. At Sports Link, we're more than just a store; we're your partners in sport and branding. Our experienced team is dedicated to providing exceptional service and quality you can trust, just as we have since 1992. How can we help you today? #CustomerService #SportsLinkAdvantage #BrandedMerchandise
• •Simplify your team's orders with a custom e-Store by Sports Link! We make it easy for players, parents, or employees to get the gear they need, hassle-free. Focus on the game, we'll handle the gear. Contact us to set up your personalized online store. #TeamSolutions #CustomEstore #SportsLink
• •Quality. Service. Passion. For three decades, Sports Link has been the trusted name in team sports and corporate branding in North America. We're committed to honesty, integrity, and delivering the best for our community. Visit us in Kitchener or online at sportslinkstore.com. #Since1992 #TrustedProvider #SportsApparel #CorporateGear