Brand Tone

Trustworthy, Passionate, and Authoritative

Brand Values

• •Authenticity
• •Integrity
• •Quality
• •Customer Satisfaction
• •Preserving Legacy

Best Practices

• •Prioritize "Authenticity" in Messaging: Consistently use terms like "Guaranteed Authentic," "Certified," "Verified," and mention specific authenticators (PSA, JSA, Beckett) to reinforce this core value in all communications.
• •Speak the Language of the Fan: Use enthusiastic, evocative language that connects with the passion of sports and entertainment enthusiasts. Reference iconic moments, legendary athletes, and the emotional connection fans have with memorabilia.
• •Maintain Authority and Trust: Clearly state guarantees (like the 200% refund). Explain the authentication process and highlight expertise (e.g., "over 20 years in business"). This builds confidence and positions the brand as a knowledgeable leader.
• •Be Customer-Centric: Address customer needs and concerns directly in copy. Highlight benefits like fast shipping, secure packaging, excellent customer service, and the value of owning a genuine piece of history. Use testimonials and positive reviews in marketing materials where appropriate.
• •Ensure Consistency Across All Platforms: Whether it's the website, social media posts, email newsletters, or eBay listings, the tone and core messages about authenticity, passion, and trust should be uniform. Develop a brand style guide for copy to ensure all content creators are aligned.

Social Perception

Positive, Trustworthy, Reliable for Collectors, Good Value & Service

Copy Examples

• •Headline: Own a Piece of History. Guaranteed Authentic. Body: At Sports Integrity, we're more than memorabilia. We're guardians of legendary moments. Every signature is verified, every item backed by our IRONCLAD 200% Authenticity Guarantee. Collect with confidence. Call to Action: Discover Your Legend.
• •Headline: The Roar of the Crowd, The Thrill of the Game. Forever Captured. Body: Relive the moments that made history. Our curated collection of signed memorabilia brings you closer to your heroes. Each piece is meticulously authenticated by leading experts like PSA, JSA, and Beckett. Call to Action: Shop Authentic Memorabilia.
• •Headline: Don't Just Be a Fan. Be a Collector. Body: For over 20 years, Sports Integrity has connected passionate fans with genuine sports and entertainment treasures. Build your legacy with items that tell a story, backed by the industry's most trusted authentication. Call to Action: Explore New Arrivals.
• •Headline: The Ultimate Gift for the Ultimate Fan. Authenticity Assured. Body: Searching for that unforgettable gift? Give the magic of a genuine autograph. From the Super Bowl to the World Series, find authenticated memorabilia that will be cherished for generations. Fast shipping and 5-star service guaranteed. Call to Action: Find the Perfect Signed Gift.
• •Headline: Why Sports Integrity? Because Authenticity is Everything. Body: In a world of uncertainty, your collection deserves certainty. We work directly with athletes and utilize premier third-party authenticators to ensure every piece is 100% genuine. That’s not just a promise, it’s our integrity. Call to Action: Learn About Our Guarantee.