Brand Tone

passionate, fun, and community-centric

Brand Values

• •Passion
• •Fan Connection & Community
• •Quality & Customer Service
• •Fun & Creativity

Best Practices

• •Speak the Fan's Language: Use informal, passionate, and energetic language. Incorporate sports-specific slang and references that resonate with fans of the NRL, AFL, and other targeted leagues.
• •Focus on the Experience, Not Just the Product: While the product is a cutout, the value is the experience it creates standing out, showing support, having fun, and connecting with a community. Frame your copy around these emotional benefits.
• •Leverage User-Generated Content (UGC): Actively encourage customers to share photos and videos. Feature this content prominently in your marketing, as it provides authentic social proof and reinforces the community value.
• •Maintain a Positive and Celebratory Tone: Your brand is about the joy and passion of sports. Keep the copy upbeat and focused on celebrating teams, players, and the fan experience.
• •Be Clear and Direct with Calls-to-Action (CTAs): Use strong, action-oriented CTAs that are fun and on-brand. Instead of just "Shop Now," try phrases like "Get Game Day Ready," "Select Your Player," or "Unleash Your Fan."

Social Perception

The public perceives Sports Heads as a reliable and fun provider of high-quality fan merchandise. Customers view them as a go-to for creating a memorable game day experience. They are seen as a company that understands its audience and delivers on its promises of quality and service.

Copy Examples

• •Stand Out in the Sea of Fans. Don't just cheer, be seen. Elevate your game day and show everyone who you're backing. Our life-sized player heads are made for the ultimate fan. Who are you taking to the next match? #SportsHeads #GameDayEssential #UltimateFan
• •Your Favourite Player, Life-Sized. From the Warriors to the Wallabies, we've got your heroes ready for game day. Made with durable, weather-resistant materials to last the whole season. Shop our full collection now and get free shipping on orders over $100!
• •Make this weekend's game unforgettable. Your secret weapon for showing ultimate team spirit is here.
• •BE THE #1 FAN. Take your support to the next level with a custom Sports Head. Perfect for game days, parties, and fan caves. [Create Yours Now]
• •Normal fan... SPORTS HEAD. Level up your support. sportsheads.co.nz