Brand Tone

Approachable, Friendly, Energetic, Motivational, Informative, Trustworthy, Community-Oriented, Value-Driven

Brand Values

• •Customer Focus & Service
• •Quality and Trust
• •Value for Money
• •Speed and Efficiency
• •Community and Inclusivity
• •Growth and Innovation

Best Practices

• •Create a "Tone of Voice" Guide: Document the key attributes of Sportsfuel's tone (e.g., Friendly, Energetic, Supportive, Trustworthy, Value-conscious) with examples of "do's and don'ts" for writers.
• •Speak to the "Everyday Athlete": While catering to serious athletes, ensure the language is generally inclusive and understandable, making everyone feel welcome and capable of achieving their health goals. Avoid overly technical jargon where simpler terms suffice.
• •Emphasize Value and Speed: Consistently weave in messages about competitive pricing, special offers, fast shipping, and efficient service, as these are key positive perceptions and brand promises.
• •Maintain a Positive and Encouraging Vibe: Content should be uplifting and motivational, inspiring customers on their fitness journey. Celebrate customer successes and offer support.
• •Personalize When Possible, Be Approachable Always: Reflect the appreciated "personal touch" (like handwritten notes) in digital communications where feasible. Use a conversational style, emojis where appropriate (especially on social media), and address customer queries with a helpful, friendly demeanor.

Social Perception

Highly Positive, Reliable and Trustworthy, Community-Minded, Good Value

Copy Examples

• •Fuel Your Fire! 🔥 NZ's Best Deals on Top Supplement Brands. Fast, Free Shipping Over $X. Shop Now & Smash Your Goals!
• •Weekend warriors, gym junkies, and everyone in between – we see you! 👋 What are your fitness wins this week? Share below! 👇 Need a top-up? We've got you covered with the best supps and lightning-fast delivery. #SportsfuelNZ #FitnessCommunity #YourGoalsOurFuel
• •Crush Your PB, Not Your Wallet! 🏋️‍♂️ Exclusive Deals Inside!
• •NEW FLAVOUR DROP! 🚀 Get ready to electrify your taste buds & your workouts! [Product Name] just landed at Sportsfuel.co.nz! Grab yours before it's gone! 🏃‍♀️💨 #SportsfuelNZ #NewProduct #SupplementDrop #GetEnergized
• •Looking to build lean muscle and recover faster? Our [Protein Brand] Whey is a Kiwi favorite for a reason! Packed with high-quality protein, tastes amazing, and as always, backed by the Sportsfuel promise: top brands, unbeatable prices, and speedy delivery right to your door. Got questions? Our friendly team is always here to help! 😊