Brand Tone

Energetic and Enthusiastic, Accessible and Inclusive, Direct and Promotional, Aspirational and Performance-Oriented, Community-Oriented (Emerging)

Brand Values

• •Authenticity
• •Variety and Choice
• •Accessibility
• •Customer Focus
• •Active Lifestyle Promotion

Best Practices

• •Use Active & Energetic Language: Employ strong verbs and an enthusiastic tone, especially for new arrivals and promotions. Avoid passive voice.
• •Emphasize Authenticity & Quality: Consistently highlight the genuine nature of the products and the reputation of the brands offered.
• •Be Inclusive & Accessible: Write for a broad audience, from casual enthusiasts to dedicated athletes. Clearly state benefits and make information easy to understand.
• •Maintain a Positive & Encouraging Voice: Position the brand as a supportive partner in the customer's fitness and sporting endeavors (e.g., "We Move With You," "Your ally in your sports and fitness journey").
• •Stay Visually and Tonally Consistent Across Platforms: While adapting content style for each platform (e.g., dynamic for TikTok, more descriptive for website/Facebook), ensure the core message, values, and overall energetic and accessible tone remain uniform. Regularly use established brand hashtags.

Social Perception

Trusted Retailer, Go-To for Major Brands, Sale Destination, Convenient, Concerns on Stock/Fulfillment During Major Sales (Isolated)

Copy Examples

• •Headline: Unleash Your Best. Authentic Gear for Every Game. Body: Why settle for less? At Sports Central, we bring you 100% authentic footwear, apparel, and accessories from the world's leading brands. Gear up and conquer your goals. #SportsCentralPH #AuthenticPerformance
• •Headline: Your Sport, Your Style, Your Store. Body: From the court to the street, find everything you need to express your passion. With the widest selection of Nike, Adidas, Puma, and more, Sports Central is your ultimate destination for all things sports. Visit us online or in-store! #PlayEveryday #VarietyInSport
• •Headline: TikTok Tuesday: Unbox the Hype! 🔥 Body: Fresh drops this week! Check out our latest TikTok to see the newest kicks and gear landing at Sports Central. Get ready to move! #WeMoveWithYou #FreshGear #SportsCentralTikTok
• •Headline: BIGGEST SALE OF THE SEASON IS ON! Body: Don't miss out! Up to 70% OFF on your favorite brands. Run, don't walk, to your nearest Sports Central store or click your way to savings at sportscentral.ph! Limited stocks available. #SportsCentralSale #GearUpForLess
• •Headline: More Than Just a Store, We're Your Teammate. Body: At Sports Central, we're passionate about helping you achieve your fitness goals. From expert advice on our blog to the best gear, we're with you every step of the way. What are you training for today? #YourSportsAlly #FitnessJourneyPH