Brand Tone

Approachable and Friendly, Community-Oriented, Value-Focused, Informative and Product-Driven

Brand Values

• •Accessibility
• •Value for Money
• •Community Support
• •Customer Service
• •Passion for Sports

Best Practices

• •Know Your Audience, Speak Their Language: Understand the everyday language and sporting vernacular of Australian sports enthusiasts. Avoid overly technical jargon unless specifically targeting elite athletes with specialized product copy. Keep it relatable and enthusiastic.
• •Emphasize Community and Local Connection: Regularly incorporate messaging that reflects support for local sports, clubs, and the passion of everyday players and fans. This reinforces the "local hub" feel.
• •Balance Promotion with Passion: While sales and product features are crucial, infuse copy with a genuine enthusiasm for sport. Share in the excitement of the game, not just the transaction.
• •Be Direct and Value-Oriented: Clearly communicate sales, special offers, and the value proposition of products, especially own-brand items. Australian consumers appreciate transparency and good value.
• •Maintain an Approachable and Helpful Voice: Ensure all communications, from website FAQs to social media replies, are friendly, helpful, and encouraging. This builds trust and approachability.

Social Perception

The general public perception of Sports Blue Australia, synthesized from available information, appears to be that of a reliable local and online retailer for sporting goods.

Copy Examples

• •Headline: Gear Up, Game On! Your Local Hub for All Things Sport. Body: From the freshest AFL guernseys to grassroots cricket essentials, Sports Blue has your season covered. Drop by or click through – friendly service and great value are always in play! #SportsBlueAU #CommunitySport
• •Headline: New Kicks Just Dropped! Step Up Your Game. Body: The latest runners, boots, and trainers from Nike, Adidas, and Asics are now in stock at Sports Blue! Find your perfect fit and feel the difference on the field, court, or track. Shop online for fast delivery or visit us in-store! #NewArrivals #SportsFootwear
• •Headline: Supporting Local Legends, One Goal at a Time. Body: At Sports Blue, we're proud to back our local clubs! Need teamwear or equipment? Chat with us about how we can support your sporting community. Because local sport is the heart of the game. #SupportLocalSport #TeamSportsBlue
• •Headline: Top Brands, Smashing Prices! Don't Miss Our Mid-Season Sale. Body: Get ready to save big on top-quality gear from all your favourite brands. Whether you're after NRL merch, netball shoes, or a new cricket bat (check out our awesome value Sports Blue range!), now's the time to grab a bargain. #SportsSale #ValueForMoney
• •Headline: Quality Cricket Gear That Won't Break the Bank. Body: Serious about your cricket but watching your budget? Our Sports Blue Precision+ cricket bats offer player's grade English Willow and top performance at an affordable price. Get the gear you need to play your best! #CricketLovers #AffordableQuality