Brand Tone

Helpful & Expert, Informative & Direct, Community-Oriented, Accessible & Welcoming

Brand Values

• •Expertise & Quality Service
• •Product Quality & Selection
• •Customer Satisfaction
• •Local Engagement
• •Accessibility

Best Practices

• •Prioritize "Helpful Expertise": Every piece of copy, from product descriptions to social media posts, should aim to offer genuine advice or insight, reinforcing the brand's knowledge.
• •Emphasize Community Connection: Regularly mention local partnerships, events, or address the local sporting community directly to maintain the "community-oriented" feel.
• •Be Direct and Informative (Especially for Promotions): When announcing sales or new products, be clear, concise, and provide all necessary information without excessive jargon.
• •Use an Encouraging and Passionate Voice: Reflect the staff's own passion for sports. Use language that motivates and inspires customers in their sporting endeavors.
• •Maintain a Consistent Voice Across All Channels: Ensure the tone used on the website, social media, and in-store communications is aligned. Develop simple guidelines for anyone creating content.

Social Perception

Reliable & Knowledgeable, Well-Stocked, Service-Oriented, Local Go-To Sports Store

Copy Examples

• •Headline: Gear Up Like a Pro, Advised by Experts. Body: At SportOne Nivelles, we don't just sell sports equipment; we live and breathe sports. Our team of passionate athletes is here to guide you to the perfect gear for your game. Visit us and feel the difference expert advice makes! #SportOneNivelles #ExpertAdvice #YourBestGame
• •Headline: Conquer Your Next Run with the Perfect Shoe. Body: Pronator, neutral, or supinator? Don't let a bad fit slow you down. Our running specialists at SportOne Nivelles offer personalized gait analysis to match you with shoes that enhance performance and prevent injury. Run smarter, not harder! #RunningExperts #SportOne #NivellesRunners
• •Headline: Supporting Local Champions, Big and Small. Body: Proudly partnering with over 60 local clubs, SportOne is committed to fostering sporting talent in Nivelles and beyond. From team kits to individual gear, we’ve got your club covered. Let's build a stronger sporting community, together! #LocalSport #CommunitySpirit #SportOneSupports
• •Headline: Winter Is Coming! Is Your Ski Gear Ready? Body: Don't wait for the first snowfall! Our ski department offers expert advice, top brands, and even ski equipment rental. Get your gear tuned up or find your new favorite setup at SportOne Nivelles. Adventure awaits! #SkiSeason #WinterSports #ExpertFit
• •Headline: More Than a Store, We're Your Sporting Partner. Body: With 1000m² dedicated to your passion, SportOne Nivelles offers everything you need for tennis, hockey, football, swimming, and more. Experience unparalleled service and quality products, all under one roof. Your goals are our priority. #SportSpecialist #NivellesSport #QualityGear