Brand Tone

Trustworthy, Enthusiastic, and Community-Oriented

Brand Values

• •Accessibility
• •Authenticity/Originality
• •Quality
• •Passion for Sports
• •Customer Service

Best Practices

• •Know Your Audience, Speak Their Language: Understand the Indonesian sports enthusiast. Use relatable terms, a mix of Bahasa Indonesia and English where appropriate (as observed in their current copy), and address their motivations and challenges (e.g., making sports seem less daunting).
• •Prioritize Authenticity: Consistently use "Pasti ORI" and back it up with genuine products. Avoid overly technical jargon unless a specific product demands it. Let the passion for sports shine through.
• •Be Encouraging and Inclusive: Frame messages to inspire action and participation, regardless of skill level. Emphasize the joy and benefits of sports.
• •Maintain a Unified Voice Across Platforms: While the style might adapt slightly (e.g., more playful on TikTok, slightly more detailed on Facebook/Website), the core tone (trustworthy, enthusiastic, supportive) should remain consistent.
• •Develop a Simple Style Guide: Outline key brand phrases (like "Pasti ORI"), preferred terminology, a "do and don't" list for language, and the overall emotional goals of the copy. This ensures anyone writing for the brand stays aligned.

Social Perception

Positive Sentiment (General), Trusted Source, Go-To for Sports Gear

Copy Examples

• •Headline (Badminton Focus): Smash Your Limits! 🏸 Gear up with authentic Hundred rackets from Sportivo Indonesia. #PastiORI #BadmintonLovers
• •Instagram Post (Fitness): Build your strength, one rep at a time. 💪 Our Simplyfit dumbbells are perfect for your home gym. What are your fitness goals this week? Share below! #SportivoFitness #HomeWorkout #GetStrong
• •TikTok Video Intro (General Sports): Think sports are too tough? Think again! Sportivo makes it easy to get started with the right gear. Let's move! #OlahragaMudah #SportivoIndonesia #ActiveLifestyle
• •Facebook Ad (Store Wide): Your complete sports store is here! From badminton courts to your fitness corner, Sportivo Indonesia delivers trusted brands and original gear right to your doorstep. Shop now! #SportivoTerlengkap #TrustedSports
• •Website Banner (New Arrivals): Fresh Gear, Fresh Goals! 🔥 Check out the latest original sports equipment at Sportivo Indonesia and elevate your game. #NewArrivals #SportivoORI