Brand Tone

Aspirational and encouraging, balanced with a practical and value-driven message, emphasizing motivation, affordability, and reliability.

Brand Values

• •Passion for sport and its power for health and well-being.
• •Accessibility and affordability, breaking down financial barriers in sports.
• •Quality products and exceptional customer service.
• •Community building and promoting health through sports participation.

Best Practices

• •Lead with Passion, Justify with Value: Start with aspirational and emotional language, but always bring it back to the core value proposition of affordability and quality.
• •Speak to Two Audiences: Tailor messaging, using motivational language for players and practical, benefit-driven language (cost savings, durability, service) for club officials.
• •Use 'We Believe' Statements: Incorporate the brand's philosophy into the copy with phrases like 'We believe sports should be for everyone' or 'We believe in quality without compromise'.
• •Leverage Social Proof: Continuously place customer and club testimonials at the forefront of marketing materials, as the voice of a satisfied club chairman is highly impactful.
• •Maintain the 'Passion' Tagline: Consistently use the 'Your Sport | Our Passion' tagline across all platforms to create a memorable and cohesive brand identity.

Social Perception

Very positive, particularly among target football clubs; seen as a reliable and cost-effective supplier that enables clubs to reallocate funds, delivering on promises of quality and service, and representing a smart choice for budget-conscious clubs.

Copy Examples

• •Instagram Post - Headline: Passion First. Price Second. Body: We believe every team deserves to look and feel like champions, without the championship price tag. Kit out your squad with gear that works as hard as they do. #SporticusOfLondon #YourSportOurPassion #FootballKit
• •Website Banner - Headline: Your Club's Budget Is Your Newest Signing. Body: High-quality, professional football kits that save your club thousands. See what other teams are saying about making the switch to Sporticus. [Link to Testimonials]
• •Facebook Ad - Headline: Quality Kits. Unbeatable Value. Body: Stop overpaying for your team's gear. Sporticus Of London offers fully customizable football kits designed for performance and durability. Get a free quote for your club today and see how much you can save.
• •Email to a Potential Club - Subject: A smarter way to kit out [Club Name]. Body: Hi [Name], At Sporticus Of London, we know that passion for the game, not a big budget, is what drives a club forward. We provide top-quality kits and training wear at prices that make sense. Join clubs like BRFC and AFC Wembley who have saved thousands while elevating their team's look. Let's talk about a package for [Club Name].
• •Product Description - Headline: Own the Weather. Don't Let it Own You. Body: Built for the wind and rain of a British Sunday league, our storm-proof rain jacket keeps you dry and focused on the match. Lightweight, breathable, and tough—just like the players who wear it.