Brand Tone

Functional and Transactional

Brand Values

• •Variety and Accessibility
• •Competitive Pricing
• •Reliability
• •Efficiency

Best Practices

• •Lead with Clarity and Facts
• •Maintain a Professional and Helpful Tone
• •Focus on Product Benefits and Features
• •Emphasize Core Value Propositions
• •Use a Clear Call to Action (CTA)

Social Perception

High-Reward, Moderate-Risk Retailer

Copy Examples

• •Arena 2025 Tech Suits. FINA-Approved Performance. Shop the new collection now and secure the best price.
• •Your new training partner has arrived. The TYR Alliance 45L Backpack in Royal Blue is now in stock. Featuring multiple pockets and durable construction. Tap to shop.
• •Price Drop Alert: Up to 30% Off Select Speedo Goggles.
• •Everything you need for your next swim. With over 1,500 brands, Swiminn is your online store for swimsuits, equipment, and accessories. Fast shipping and secure payment.
• •Explore our extensive range of women's one-piece swimsuits. Designed for training, competition, and leisure. Filter by brand, size, and FINA approval to find your perfect fit.