Brand Tone

Elegant & Refined, Confident & Assured, Functional & Performance-Oriented, Approachable & Timeless, Feminine

Brand Values

• •Quality
• •Fashion & Style
• •Functionality & Performance
• •Customer Focus
• •Value
• •Comfort

Best Practices

• •Develop Comprehensive Brand Voice Guidelines: Create a document detailing the brand's tone (Elegant, Confident, Functional, Approachable, Feminine), core values (Quality, Fashion, Functionality, Customer Focus, Value, Comfort), target audience, and "do's and don'ts" for language. This should be the go-to resource for anyone creating content.
• •Use Consistent Terminology: Regularly incorporate key brand phrases and terms like "understated elegance," "modern classic," "fashion and function," "Haley Cool fabric," and "performance in fabrics" across all communications (website, social media, product descriptions, ads).
• •Focus on Benefits, Not Just Features: While highlighting technical aspects like moisture-wicking or specific fabrics is important (functional), always tie these back to how they benefit the customer – e.g., "stay cool and confident," "move freely," "look polished through all 18 holes." This reinforces the blend of performance and style.
• •Maintain Visual and Verbal Harmony: Ensure the visual elements (photography, website design, social media aesthetic) align with the elegant, refined, and feminine tone of the copy. The images should reflect the quality and style described in the text.
• •Train and Align All Communicators: Anyone responsible for writing or speaking on behalf of the brand, from marketing to customer service, should be trained on the brand voice. Regular reviews and feedback sessions can help maintain consistency.

Social Perception

Positive for Quality and Comfort, Stylish and Flattering, Reliable and Established, Good Value for Price, Somewhat Niche/Low Online Buzz

Copy Examples

• •Headline: Elevate Your Game, Effortlessly. Body: Discover Sport Haley's latest collection, where timeless design meets modern performance. Experience the difference quality fabrics and a perfect fit make to your swing and your style. Look and feel your best, from the first tee to the final putt.
• •Headline: Confidence in Every Detail. Body: For over 30 years, Sport Haley has been dedicated to crafting golf apparel that empowers women on and off the course. Our Spring line features our signature Haley Cool fabric, ensuring you stay comfortable and chic, no matter the weather. It's not just clothing; it's a statement of your style.
• •Headline: Style That Performs. Comfort That Lasts. Body: Why choose between looking good and playing well? Sport Haley offers the perfect fusion of fashion-forward designs and game-enhancing functionality. Our pieces are designed for the modern woman who values elegance, quality, and enduring comfort.
• •Headline: The Classic, Reimagined for You. Body: Sport Haley brings a fresh perspective to traditional golf wear. Our collections are thoughtfully designed with feminine silhouettes, performance-driven materials, and that touch of understated elegance you love. Build a versatile golf wardrobe you'll turn to season after season.
• •Headline: Feel the Freedom. Own Your Style. Body: Step onto the course with the assurance that comes from wearing Sport Haley. Our apparel is designed to move with you, breathe with you, and reflect your unique sense of style. Experience the blend of innovative fabrics and sophisticated design that defines true golfing elegance.