Brand Tone

Enthusiastic, Inspirational, Friendly, and Playful

Brand Values

• •Personalization & Uniqueness
• •Motivation & Inspiration
• •Ease & Affordability
• •Transformation & Joy
• •Quality (Stated)

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Enthusiastic, Inspirational, Friendly, Playful) with examples of "do's and don'ts" for wording, sentence structure, and an approved vocabulary list. Include how to address the negative reviews if a strategy is developed to counter them.
• •Focus on "You" and "Your Child": Frame benefits around the customer and their child's experience, joy, and aspirations. Use empowering and exciting language.
• •Highlight the Emotional Connection: Emphasize the pride, motivation, and happiness the personalized decals bring, drawing from the positive testimonials (e.g., "eyes lit up," "a moment I will never forget").
• •Keep it Simple and Action-Oriented: Reflect the ease of product use in the simplicity of the language. Use clear calls to action that are encouraging and enthusiastic (e.g., "Design Yours Today!", "Discover the Magic!").
• •Be Consistent Across All Channels: Ensure the tone translates effectively from website copy and product descriptions to social media captions, email marketing, and any customer service interactions. Address the discrepancy in social perception by consistently delivering on promises to rebuild trust.

Social Perception

Positive (via Website) but Mixed to Negative (via External Review Sites) due to concerns regarding legitimacy, with reports of unfulfilled orders and poor communication. Niche Appeal focused on sports-themed and children's decor.

Copy Examples

• •Headline: Unleash Your Inner Champion! ✨ Transform their room, fuel their dreams with personalized sports decals. Easy to apply, epic to behold! Shop now & score big on smiles!
• •Social Media Post: From bedroom walls to the big leagues! 🏆 Our custom name and number decals are the perfect assist for your young athlete's space. What sport ignites their passion? Share below! #SportesiDecor #KidsRoomInspo #FutureChamp
• •Product Description Snippet: More than just a sticker, it's a statement! Our [Sport Name] decals are crafted with passion, designed to inspire, and made to last. Give their space the winning touch it deserves. Super easy to apply for an instant room transformation!
• •Email Subject Line: Score! Personalized Decor to Make Their Room Roar!
• •Ad Copy: Boring walls? Game over! ⚽🏀🏈 Get personalized sports wall art that’s as unique as your all-star. Fast, fun, and full of inspiration. Design yours today at Sportesi!