Brand Tone

Specialist & Passionate

Brand Values

• •Expertise
• •Quality & Curation
• •Customer-Centric Service
• •Legacy & Trust

Best Practices

• •Lead with Expertise: Always frame content from a position of knowledge. Use phrases like "Engineered for," "For the player who...," and "We recommend..." to reinforce your specialist status. Explain the why behind a product's features, not just the what.
• •Speak the Language of the Sport: Use terminology specific to padel, tennis, handball, etc. This shows your audience you are an authentic part of their community and understand their specific needs.
• •Focus on Performance, Not Just Products: Connect every product to a tangible benefit on the court or field. Instead of "This racket is made of carbon," say "The carbon frame delivers explosive power without sacrificing control."
• •Maintain a Professional & Clean Aesthetic: Your visual identity online (website, social media) should be as clean and professional as your advice. Use high-quality product images and graphics that are straightforward and performance-oriented.
• •Be a Resource, Not Just a Retailer: While the goal is to sell, build trust by being a source of information. Create simple guides, "how-to-choose" articles (e.g., "How to Choose the Right Padel Racket for Your Play Style"), or tips that provide genuine value to the player. This solidifies your role as a trusted expert in the field.

Social Perception

Reliable & Highly-Rated Specialist

Copy Examples

• •Website Banner/Ad: Unleash Your Power. Tame the Court. Introducing the new [Racket Brand] Viper Carbon. Engineered for aggressive players who demand precision and power in every shot. As racket sport specialists, we've tested it, and we approve. Are you ready to elevate your game? Call to Action: Shop the Specialist's Choice.
• •Facebook Post: The whistle blows. The season is here. Whether you're a playmaker or a powerhouse shooter, the right gear makes all the difference. From resin-free balls to pro-level court shoes, JT-Sport has everything you need to dominate the handball court. #HandballSpecialist #JTsport
• •Email Subject Line: Expert-Approved Gear: Save 20% on All Tennis Essentials. Body Preview: Don't just play, perform. Our specialists have curated the best in strings, grips, and footwear.
• •Instagram Bio: Denmark's Racket & Handball Specialist since 1986. 🏸🎾🤾 Expert advice. Pro-level gear. For the passionate player. 📍 Visit us in Viby J 👇 Shop our curated collection
• •Product Description (Squash Shoes): Stop searching. This is the agility you need. The [Shoe Brand & Model] offers unparalleled grip for explosive lunges and lateral stability for quick directional changes. Its lightweight construction ensures you're never held back, while the breathable upper keeps you cool under pressure. We know squash—and we know this shoe delivers the performance serious players require.