Brand Tone

Professional, scientific, motivational, authoritative, direct, informative, supportive, and encouraging, positioning itself as a reliable partner in an athlete's journey.

Brand Values

• •Scientific Excellence
• •Quality and Purity
• •Transparency and Trust
• •Performance-Driven
• •Customer-Centricity

Best Practices

• •Lead with Science, Support with Emotion
• •Use the Language of the Athlete
• •Highlight Purity and Trust
• •Maintain a Motivational, Not Aggressive, Tone
• •Structure Content Logically

Social Perception

Highly positive; viewed as a serious, trustworthy, high-quality German brand for dedicated endurance athletes. Praised for its scientific approach, commitment to clean ingredients, effectiveness, and association with professional athletes and Cologne List® certification.

Copy Examples

• •Fuelled by Science. Proven by Athletes. Your new personal best is waiting.
• •The race is won in the lonely hours of training. Our `WETTKAMPF` mix is engineered to make every one of those hours count. Maximum carbohydrate intake, pH-neutral, and easy on your system, so your only focus is the finish line. #SportBrennstoff #Triathlon #IronmanTraining #FuelYourAmbition
• •Don't let your nutrition be your weak link. SportBrennstoff's `BELASTUNG` formula provides a steady stream of energy for those high-intensity training days. Natural ingredients, no artificial fillers. Train harder, recover smarter. Click to explore the science.
• •Your workout doesn't end with the last rep. It ends when your body is refueled. Our `ERHOLUNG` powder combines plant-based proteins and essential amino acids to accelerate muscle repair and replenish glycogen stores, ensuring you're ready for tomorrow's challenge.
• •Tired of sugary gels that don't deliver? See the German-engineered difference.