Brand Tone

Inspirational, supportive, and technologically focused

Brand Values

• •Performance
• •Quality & Innovation
• •Support & Partnership
• •Inspiration & Aspiration
• •Accessibility

Best Practices

• •Highlight the technological advancements in Sporio products.
• •Frame challenges as opportunities for growth and position Sporio as a supportive partner in that journey.
• •Emphasize the superior performance and comfort offered by Sporio footwear and apparel.
• •Use language that inspires and motivates athletes to surpass their limits.
• •Maintain transparency by highlighting order tracking and accessible payment options.

Social Perception

Reliable and empowering brand for athletes of all levels.

Copy Examples

• •"Sporio: Engineered for your best performance. Conquer your limits."
• •"More than just shoes, we're your partners in achieving greatness. Sporio: Supporting every step of your athletic journey."
• •"Experience the innovation. Feel the difference. Sporio's advanced technology provides unmatched comfort and performance."
• •"Every athlete is unique. At Sporio, your stories inspire us to innovate and continually improve. #SporioAthlete"
• •"Track your progress with Sporio. Free shipping throughout Brazil and easy installment options available."