Brand Tone

friendly, approachable, and playfully spooky

Brand Values

• •Artistic Passion and Originality
• •Quality and Attention to Detail
• •Community and Connection
• •Niche-Specific Focus
• •Customer-Centric Approach

Best Practices

• •Embrace the "Spooky Friend" Persona: Always address your audience in a friendly, inclusive, and slightly spooky manner. Use terms like "spooky friends," "ghouls," and "coven" to foster a sense of community.
• •Utilize Puns and Wordplay: Incorporate clever, theme-related puns (e.g., "sleigh," "batty for you") to maintain a lighthearted and humorous tone that aligns with the brand's "dark-humor" products.
• •Highlight the "Artist-Owned" Aspect: Regularly mention that the products are designed by artists. This reinforces the value of originality and quality, which are key selling points for the brand.
• •Celebrate the Year-Round Spooky Lifestyle: Create content that extends the Halloween spirit to all holidays and seasons. This is a core element of the brand's identity and a major draw for their target audience.
• •Maintain a Consistent Visual and Verbal Language: Ensure that the playful-spooky tone of the copy is reflected in the brand's visuals across all platforms. The language should always be approachable and enthusiastic, mirroring the passion of the founders.

Social Perception

The public and customer perception of Spooky Cat Press is overwhelmingly positive. They are seen as a go-to source for unique, high-quality spooky-themed gifts and goods. Customers frequently praise the originality of the designs, the quality of the products (especially the thickness of the wrapping paper), and the brand's excellent customer service. The brand is perceived as being run by passionate artists who genuinely care about their products and their community. Their social media presence is well-received, with followers engaging actively with their content, which ranges from product showcases to behind-the-scenes glimpses into their "spooky" office life.

Copy Examples

• •Deck the halls with bats and ghouls! Our new Creepmas collection is here to make your holiday season delightfully dreadful. Shop now for cards, wrapping paper, and gifts that are sure to sleigh.
• •Love at first bite. 🦇 Our Valloween collection is perfect for your spooky sweetheart. Find unique cards and gifts that say, 'I'm batty for you!'
• •Wear your weirdness. Our latest artist-designed tee is for the goths, the weirdos, and everyone who believes spooky season is a year-long celebration. Tap to shop and join the coven.
• •Tiki with a twist of terror! Our new summer collection brings the spooky to the seashore. Perfect for those who prefer their paradise a little more paranormal.
• •Tired of boring greeting cards? Say it with scares. Our collection of horror-themed cards is perfect for birthdays, anniversaries, or just to send a shiver down a friend's spine.