Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Ethical & Conscious, Authentic & Down-to-Earth, Community-Oriented, Comfort-focused

Brand Values

• •Sustainability & Ethics
• •Quality
• •Passion for Cycling
• •Family & Independence
• •Customer Satisfaction
• •Made-to-Order/Reduced Waste
• •Respect

Best Practices

• •Lead with Passion: Always let the genuine enthusiasm for cycling and the brand’s lifestyle shine through in your copy. Use language that resonates with fellow cycling enthusiasts.
• •Emphasize Ethical Production: Consistently weave in messages about organic materials, responsible manufacturing, and made-to-order processes. This reinforces brand values and appeals to conscious consumers.
• •Keep it Approachable and Personal: Maintain the friendly, family-run business feel. Use "we" and address the customer directly. Share snippets of the brand story or the inspiration behind designs.
• •Focus on "Solace" and Experience: Connect the products back to the core brand concept – the comfort, peace, and joy found through cycling and wearing comfortable, quality apparel.
• •Show, Don't Just Tell, Quality: While stating "high quality" is good, describe it too – "super soft organic cotton," "washes well," "built to last." Let customer testimonials also voice this.

Social Perception

High-Quality Provider, Ethical Choice, Authentic Cycling Brand, Reliable & Trustworthy, Comfortable and Stylish

Copy Examples

• •For a new Hoodie: "Find your solace, on or off the bike. Our new [Hoodie Name] is crafted from 100% organic cotton for ultimate comfort and features a unique design inspired by the open road. Ethically made, ride-ready. #SpokeAndSolace #OrganicCycling #CycleLife"
• •Highlighting Sustainability: "Wear your values. At Spoke & Solace, every tee is made with 100% organic cotton and printed to order right here in Warwickshire, because we believe in respecting our planet as much as we love our rides. #SustainableStyle #EthicalFashion #CyclingApparel"
• •Community Engagement Post (Social Media): "Coffee and cake stop, or straight through to the finish? ☕️🍰 What's your favourite post-ride ritual? Share below! We love hearing about how you find your #SpokeAndSolace. #CyclingCommunity #RideAndRelax"
• •Promoting a T-Shirt Design: "Inspired by the climbs that challenge us and the views that reward us. Our [T-Shirt Name] tee is a tribute to those epic cycling moments. Super soft, ethically made, and designed for those who find solace in the saddle. #CyclingTshirt #BikeLove #SpokeAndSolace"
• •Brand Story Snippet: "More than just clothing, Spoke & Solace is a feeling. That sense of peace when it's just you and the bike. We're a small family brand pouring our passion for cycling and sustainability into every garment. Discover your new favourite ride companion. #FamilyRun #EthicalBrand #FindYourSolace"