Brand Tone

Helpful & Informative, Reassuring & Trust-Oriented, Direct & Functional, Empathetic (in intent)

Brand Values

• •Listen with Empathy: Fostering an open culture where trust and respect thrive.
• •Understand the Why: Focusing on the purpose behind objectives for relevant solutions and sustainable growth.
• •Clarify with Data: Using data-driven insights for clarity and objectivity in decision-making.
• •Innovate to Learn
• •Collaborate to Achieve
• •Insist on Quality
• •Advancing Transparency: A frequently stated part of their mission is to make the world more transparent with data.

Best Practices

• •Prioritize Helpfulness: Frame copy around solving user problems or fulfilling their needs (e.g., "reconnect," "identify," "verify," "stay safe").
• •Be Direct and Clear: Avoid jargon. Explain what the service does and how it helps in simple, straightforward language. Get to the point quickly.
• •Emphasize Ease and Speed (where appropriate): Highlight the simplicity and efficiency of finding information (e.g., "instantly," "quickly," "easy-to-understand reports").
• •Acknowledge and Address Potential Concerns (Subtly or Directly): While being positive, it's important that the overall messaging doesn't ignore the sensitive nature of people search. Phrases about "responsible data use," "public records," or "making informed decisions" can subtly address this. Ensure disclaimers about FCRA compliance are clear where necessary.
• •Maintain a Reassuring Undertone: Especially when dealing with safety or unknown situations (like unknown callers or online dating), the tone should aim to reassure users that the service can provide clarity and peace of mind.

Social Perception

Useful Tool, Privacy Concerns, Subscription & Billing Issues, Data Accuracy Variances, Legitimacy

Copy Examples

• •Headline: Reconnect with Your Past. Find Them with Spokeo. Body: Lost touch with a childhood friend or a distant relative? Spokeo helps you search billions of records to find the people who matter most. Start your search today and rediscover those important connections. Call to Action: Find a Loved One
• •Headline: Know Who's Calling. Instantly. Body: Tired of unknown numbers and potential spam calls? Use Spokeo's reverse phone lookup to quickly identify callers and gain peace of mind. Get the information you need to feel secure. Call to Action: Identify Caller Now
• •Headline: Online Dating? Verify Before You Meet. Body: Meeting someone new online? Spokeo can help you learn more about them by searching public records. Make informed decisions and prioritize your safety in the digital world. Call to Action: Search Safely
• •Headline: Unlock Contact Information & More. Body: Need to find an address, phone number, or email? Spokeo organizes publicly available data into easy-to-understand reports, helping you find the details you're looking for, quickly and simply. Call to Action: Start Your Search
• •Headline: Transparency You Can Trust. Body: At Spokeo, we believe in the power of transparency. Our service provides access to public records, empowering you with information while respecting privacy. Learn more about the people in your world. (Note: This copy aims to address the transparency value while acknowledging the service's nature). Call to Action: Discover More