Brand Tone

Passionate, Energetic, Sincere, Vulnerable, Resilient, Determined, Authentic, Approachable and Humble

Brand Values

• •Faith: Their Christian faith is a core component of their identity and lyrical themes. Lead singer Matt Baird often speaks about obedience to Jesus and God's plan.
• •Hope and Encouragement: Their music aims to offer solace, inspiration, and a positive message to listeners.
• •Authenticity and Honesty: They write about real-life struggles and human experiences.
• •Perseverance and Dedication: Their long career in the music industry showcases their commitment.
• •Connection with Audience: They value interacting with their fans and sharing their musical journey.

Best Practices

• •Stay True to Core Values: Always ensure the messaging aligns with Spoken's foundational values of faith, hope, resilience, and authenticity. Every piece of copy should feel like it genuinely comes from the band.
• •Use Energetic and Emotive Language: Employ words that convey passion, strength, and the emotional depth of their music. Words like "powerful," "unwavering," "ignite," "heart," "struggle," and "triumph" can be effective.
• •Maintain a Tone of Sincere Vulnerability: Don't shy away from acknowledging hardship or struggle, but always frame it with an overarching message of hope and faith. This makes the band relatable and their message more impactful.
• •Foster Connection and Community: Address the audience directly (using "you," "we," "us"). Ask questions to encourage interaction and make fans feel like part of the Spoken family.
• •Be Consistent Across All Platforms: Whether it's a tweet, an Instagram caption, a Facebook post, or website content, the tone and core message should remain consistent, reinforcing the band's identity at every touchpoint.

Social Perception

Respected Veterans, Musically Evolving, Powerful Live Performers, Positive Influence, Authentically Christian

Copy Examples

• •New Album Announcement: "DEFIANCE IN THE CHAOS. REFLECTION - The new album from Spoken. Over two decades of raw honesty, unwavering faith, and the sound that’s seen us through it all. This is more than music, it’s our story. It’s your story. LISTEN NOW. #Spoken #Reflection #NewMusic #ChristianRock #Hope"
• •Tour Promotion: "THE STAGE IS CALLING. We're bringing the energy, the message, and a whole lot of heart to [City Name] on [Date]! Ready to connect, to feel the music, and share a night of powerful rock? Grab your tickets and let’s make some noise. Link in bio! #SpokenLive #OnTour #RockShow #FaithMusic #[CityName]"
• •Merch Highlight (T-shirt): "WEAR THE MESSAGE. This isn't just a tee, it's a statement. A reminder of the strength within and the hope that guides us. Grab your official Spoken [T-shirt Name] and carry the fire. Shop now at spokenmusic.com/store #SpokenMerch #BandTee #FaithFashion #WearYourStory"
• •Inspirational Lyric Post: "'Through the struggle, through the fight, Your love is the constant light.' Feeling the weight? Remember you're not alone. Let the music lift you. What Spoken lyric gets you through? Share below! #SpokenLyrics #Inspiration #Hope #YouAreNotAlone #ChristianMusic"
• •Behind-the-Scenes/Band Update: "Studio vibes and a whole lot of prayer. Pouring our hearts into something new for you all. The journey continues, and we’re so grateful to share it. What are you hoping to hear from us next? #Spoken #InTheStudio #NewMusicComing #FaithJourney #BandLife"