Brand Tone

Welcoming, professional, and nurturing, with a friendly, approachable, yet confident and knowledgeable style. It uses descriptive, benefit-driven language with a personal touch to foster trust and community.

Brand Values

• •Client-Centric Pampering
• •Expertise and Professionalism
• •Quality and Results-Driven Services
• •Authenticity and Passion
• •Comfort and Relaxation

Best Practices

• •Always Use the Word "Spoilt": Intentionally weave the brand's name into the copy to reinforce the core value of pampering and indulgence. Phrases like "Let us spoil you," "You deserve to be spoilt," or "Our most spoiling treatment" keep the brand promise front and center.
• •Lead with "You": Frame your copy around the client's needs, feelings, and desired outcomes. Start sentences with "You'll feel," "Your skin will thank you," or "You deserve" to make the message personal and client-focused.
• •Balance Professionalism with Warmth: Use professional terms to describe services and results (e.g., "optimum skin appearance," "customised active skin treatment") but always pair them with warm, inviting language ("calm, relaxing environment," "friendly staff").
• •Highlight Expertise Through Storytelling: Instead of just stating "we are experienced," tell the story. Mention Bec's 15+ years in the industry or the passion that drives the team. This builds more trust and connection than a simple claim.
• •Focus on the Feeling, Not Just the Service: While it's important to describe what a service is, it's more compelling to describe how it will make the client feel. Use words like "rejuvenated," "confident," "relaxed," "glowing," and "pampered" to sell the experience, not just the procedure.

Social Perception

Overwhelmingly positive. Perceived as a top-tier local beauty destination with 'super friendly,' talented, and professional staff. Known for positive energy, excellent value, high-quality, reasonably priced services, and a strong reputation leading to a loyal customer base.

Copy Examples

• •Your calm escape awaits. ✨ Our Spoilt Signature Facial isn't just a treatment; it's a moment to reset your skin and your mind. Let us tailor a session to bring out your natural, healthy glow. Because you deserve to feel truly spoilt. Book your slice of bliss—link in bio. #SpoiltBeauty #DubboSalon #SignatureFacial #SkinHealth #SelfCare
• •Headline: Radiate Confidence on Your Special Day. Body: From the moment you walk in for your trial to the final touch-up before you say "I do," our bridal makeup service is dedicated to creating your perfect look. With over 15 years of experience, we ensure you'll look and feel stunning. Let's make your wedding day even more beautiful.
• •Headline: Smooth Skin, Effortless Confidence. Body: Get ready for silky-smooth skin with our professional waxing services. Our experienced therapists use high-quality wax to ensure a comfortable and thorough treatment every time. Book any two waxing areas this month and receive 15% off. Tap "Book Now" to schedule your appointment!
• •Subject: Discover a Lasting Glow with Our Advanced IPL Treatments Body: Ready to move beyond short-term solutions? Our IPL treatments target everything from unwanted hair to pigmentation, promoting clearer, more youthful-looking skin. In the hands of our skilled professionals, you can achieve the lasting results you've been looking for. Curious? Schedule a complimentary consultation with Bec to find out if IPL is right for you.
• •Hi [Client Name], it's Bec from Spoilt Beauty Studio! We miss seeing you. It might be time for a little pampering. When you're ready for your next treatment, book online here: [Link]. We can't wait to spoil you again soon!