Tono de Marca

Aspirational, confident, and customer-centric, with a strong emphasis on luxury and performance.

Valores de Marca

• •Quality & Craftsmanship
• •Customization & Individuality
• •Performance & Innovation
• •Customer Satisfaction & Support
• •Luxury & Exclusivity

Mejores Prácticas

• •Emphasize Exclusivity and Bespoke Craftsmanship: Consistently use words that convey luxury, precision, and the custom-made nature of the products (e.g., "meticulously crafted," "bespoke," "tailored," "unrivaled," "artistry").
• •Highlight Performance and Quality Materials: Regularly mention the aerospace-grade aluminum, advanced forging techniques, and the resulting benefits like reduced weight, increased strength, and improved vehicle dynamics.
• •Maintain a Confident and Aspirational Voice: Speak to the customer's desire for the best and position the brand as the ultimate choice for achieving their dream vehicle aesthetic and performance. Use evocative language that inspires.
• •Showcase Customer Success and Transformation: Incorporate testimonials and user-generated content (with permission) that highlight how Splux wheels have transformed customers' vehicles and their driving experience. Focus on the "wow" factor and satisfaction.
• •Be Detail-Oriented and Informative: While maintaining a luxury tone, provide clear and accurate information about the customization options, the process, materials, and warranties to build trust and cater to a knowledgeable clientele. Use specific details about the manufacturing process or materials where appropriate.

Percepción Social

The brand is perceived as catering to car enthusiasts who value high-performance, customization, and a luxury aesthetic for their vehicles, particularly high-performance cars like Corvettes, Porsches, BMWs, and Lamborghinis.

Ejemplos de Copy

• •Headline: Define Your Drive. Discover Splux Forged. Body: Don't just own a supercar; command it. Splux Forged Wheels are more than an upgrade; they're a statement. Engineered from aerospace-grade 6061-T6 aluminum, meticulously crafted for unparalleled strength and breathtaking design. Your vision, our precision. Elevate your masterpiece. Call to Action: Design Your Dream Wheels Today.
• •Headline: Beyond OEM. Beyond Expectation. Body: Why settle for standard when you can specify spectacular? Splux Forged Wheels offer up to 40% less weight and 10% more toughness than stock, transforming your vehicle's performance and presence. With over 100 finishes and limitless customization, the only limit is your imagination. Call to Action: Explore Customization Options.
• •Headline: The Art of Performance. The Science of Splux. Body: From the heart of Los Angeles, our master engineers blend decades of expertise with cutting-edge technology to forge wheels that are as visually stunning as they are dynamically superior. Experience the Splux difference – where every curve is a testament to perfection. Call to Action: Learn About Our Process.
• •Headline: Your Signature Style, Forged in Metal. Body: Your vehicle is an extension of you. Shouldn't its wheels be too? At Splux, we specialize in bringing your unique vision to life, from bespoke spoke patterns to personalized engravings and exclusive finishes. Create a one-of-a-kind statement that turns heads and sets you apart. Call to Action: Get a Quote for Your Custom Set.
• •Headline: Unleash True Potential. Ride on Splux. Body: Feel the thrill of enhanced agility, superior handling, and undeniable curb appeal. Splux custom forged wheels are engineered for enthusiasts who demand the best in both performance and luxury. DOT-certified with a lifetime structural warranty for ultimate peace of mind. Call to Action: View Our Gallery & Get Inspired.