Brand Tone

Friendly and Approachable, Passionate and Committed, Informative and Helpful, Positive and Empowering, Practical and No-Nonsense

Brand Values

• •Sustainability
• •Reducing Plastic Waste
• •Eco-Friendliness
• •Customer-Centricity
• •Innovation
• •Value for Money
• •Made in the UK

Best Practices

• •Always Emphasize the "Why": Connect product features to the core values of sustainability and reducing plastic waste. Don't just say "refillable," explain *why* that matters (less plastic, lower carbon footprint).
• •Keep it Positive and Empowering: Focus on the solutions and the positive impact customers can make. Use upbeat, encouraging language rather than doom-and-gloom messaging about environmental problems.
• •Use Simple, Clear, and Friendly Language: Avoid overly technical jargon. Make the information accessible and easy to understand, as if talking to a friend who cares about the planet.
• •Be Authentic and Transparent: Share the brand's journey, be honest about ingredients, and openly discuss the benefits of the circular economy. If there are challenges (like stock issues), address them with transparency where appropriate.
• •Incorporate "Splosh" Playfully but Purposefully: Use the brand name in a way that reinforces its memorable and slightly quirky nature, tying it to the satisfying feeling of making a positive change. Ensure marketing materials clearly distinguish "Splosh Limited" cleaning products from unrelated online trends.

Social Perception

Positive, Eco-Conscious Choice, Effective Products, Convenient, with some concerns regarding out-of-stock items, changes to the product line, and potential brand confusion with unrelated online trends.

Copy Examples

• •Headline: Stop Trashing the Planet. Start Sploshing! Body: Tired of endless plastic bottles cluttering your conscience (and your bins)? Make the switch to Splosh! Our brilliant refills deliver sparkling clean results for your home and body, all while cutting plastic waste by up to 95%. Join the refill revolution today – your planet will thank you!
• •Headline: Clean Home, Clear Conscience, Happy Wallet! Body: Who says being eco-friendly has to be expensive? With Splosh, you get powerful, plant-based cleaning that’s kind to your skin, your home, and your budget. Our concentrated refills mean a little goes a long way. Save plastic, save money, save the world – one Splosh at a time!
• •Headline: Imagine: Powerful Cleaning That Actually Helps the Planet. Body: It’s not a dream! Splosh offers a stunning range of refillable cleaning and personal care goodies that work wonders. From zesty kitchen cleaners to luscious laundry liquids, all vegan, cruelty-free, and delivered to your door. Send back your empty pouches, and we’ll even upcycle them! Zero waste just got real.
• •Social Media Post: Image: A colourful array of Splosh bottles and refill pouches. Text: Ready to break up with single-use plastic? 👋 We make it easy (and fun!). Our refillable bottles and concentrated pouches mean a cleaner home and a greener planet. What’s your favourite Splosh product for a guilt-free sparkle? Share below! #Splosh #RefillNotLandfill #EcoFriendlyLiving #SustainableHome
• •Email Subject: Less Plastic, More Fantastic! ✨ Discover Your Splosh Solution. Body: Hello [Customer Name], Join thousands of happy Sploshers who are saying goodbye to plastic waste and hello to a brilliantly clean home! Our innovative refill system is super simple, smells amazing, and helps protect our beautiful world. Try your first Splosh box today and feel the difference!