Brand Tone

Empowering, Professional, and Holistic

Brand Values

• •Holistic Well-being
• •Expertise and Credibility
• •Community and Collaboration
• •Accessibility
• •Empowerment

Best Practices

• •Lead with Empowerment: Always use active, positive verbs like "discover," "transform," "unleash," and "elevate." Frame wellness not as a chore, but as an empowering journey of self-improvement.
• •Balance Professionalism and Passion: While highlighting expert certifications and program benefits (the "what"), always connect back to the passion for wellness and the mission to help people thrive (the "why"). Use the tagline "Your wellness, our mission" to reinforce this.
• •Speak in Holistic Terms: Consistently use words like "holistic," "balance," "wholeness," and "mind & body" to reinforce the brand's core value of integrated health. This differentiates the brand from purely fitness-focused competitors.
• •Tailor the Message to the Audience: Maintain the core tone but adjust the focus. For corporate clients, emphasize ROI (productivity, team culture). For individuals, focus on personal achievement, community, and feeling good.
• •Showcase the Experts: Regularly feature coaches in communications. Use their specific expertise (e.g., "Learn mindfulness from corporate consultant Joana Alberto," "Master HIIT with ACE Certified instructor Emil Khodaverdi") to build trust and add tangible credibility to the brand's promises.

Social Perception

Credible and effective partner in corporate wellness, seen as a comprehensive wellness consultant delivering tangible benefits for organizations, with an air of authority and innovation due to government grant and positive client testimonials.

Copy Examples

• •Invest in your team's greatest asset: their well-being. Our holistic corporate programs are designed to energize your workforce, boost productivity, and build a thriving company culture. Let us be your partner in wellness.
• •Ready to elevate your week? Join Coach Ysabel for Barre Bootcamp this Friday at 6:30 PM. Sculpt, sweat, and discover a stronger you. Your wellness mission starts now. #SploreWellness #Barre #FitnessPH
• •Go beyond the workout. Achieve peak wholeness with expert-led programs that balance mind, body, and spirit. Your journey to a better you starts here.
• •Feeling the midday slump? It's time to redefine your workday. Our 'Weight Loss for Employees' webinar provides practical, expert advice to help your team build healthy habits, even with the busiest schedules. Schedule a free session for your company today.
• •Fuel your performance from the inside out. We've partnered with 2 Timer to bring you healthy, delicious poke bowls perfect for a post-workout recovery. Because holistic wellness is about making better choices, one meal at a time. #SploreEats